BA (Hons) Fashion Management with Marketing (Top-up) (Full Time)

Level

BA (Hons) Fashion Management with Marketing (Top-up) (Full Time)

Southampton Solent University
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Starting dates and places

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Description

This one-year top-up course is aimed at students who wish to pursue a commercial or business-led career within the fashion industry.

It offers a fashion business management and marketing focus with specific elements covering many of the professional disciplines within the fashion industry. These include fashion retailing, store management and operations, consumer behaviour, and fashion buying and merchandising. Students also gain an overview of how fashion products are designed, created, branded, developed and produced for today’s business and retail environments.

This exciting course introduces you to generic marketing principles and strategies that can be applied to the fashion product.…

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This one-year top-up course is aimed at students who wish to pursue a commercial or business-led career within the fashion industry.

It offers a fashion business management and marketing focus with specific elements covering many of the professional disciplines within the fashion industry. These include fashion retailing, store management and operations, consumer behaviour, and fashion buying and merchandising. Students also gain an overview of how fashion products are designed, created, branded, developed and produced for today’s business and retail environments.

This exciting course introduces you to generic marketing principles and strategies that can be applied to the fashion product. These topics are delivered by specialist staff working in the Faculty of Business, Sport and Enterprise. Industry liaison is supported through live professional projects and competitions associated with high-profile companies, and the course also offers a number of work-based learning opportunities.

You will not necessarily need to be from a design-led background to study on this course and applications will be considered without a portfolio.

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Industrial focus

You are encouraged to work in conjunction with supportive course tutors to research and gain work experience and placement opportunities, as these will considerably enhance your employability.

Course content

Four core units:

  • Final Major Project
  • Retail Management
  • Contemporary Strategic Marketing Management
  • Brand Development and Communication Strategies.

Why choose Solent?

This course embraces all aspects of fashion, ranging from fashion retail management, product development and fashion sourcing to the marketing of fashion.

Its strong focus on the marketing and business subject areas ensures the development of key skill sets that can be utilised to develop visionary thinking and entrepreneurial skills.

  • This specialist course is well thought of by experts in the fashion industry.
  • Students from all Fashion courses at Solent collaborate, creating an exciting fusion of skill and talent.
  • To enhance employability, the course offers realistic insights into the fashion industry through live projects and guest speakers.
  • Strong industry and alumni links enhance employment opportunities for graduates.
  • Excellent facilities and resources.

Assessment

Essays, reports, group and individual presentations, group and individual projects, time-constrained assessments and a project.

Projects/work experience

Live projects, competitions and guest speakers provide opportunities to build links with and gain work experience within the fashion industry.

Key career skills

Creative thinking, writing, presentation, project management, communication, portfolio preparation, industry knowledge, evaluation and problem solving.

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Student quote

Zoe Mitchell

“The course has provided me with a great deal of information regarding marketing, buying, merchandising and finance, to name a few. That is completely relevant within any business and will stay with me throughout my career.

“Assignments are demanding and based on real-life situations, enabling you to experience first-hand the demands of working life, with excellent support given by the course tutors. Live projects, including the selling of the 2011 Collegiate Range, provided an exciting and competitive edge to an assignment.”

Industry quote

Fat Face

“Here at Fat Face we are passionate about supporting our communities and nurturing future talent in the fashion sector. For this reason we wanted to be a partner for Solent’s Fashion Management with Marketing course – given the synergies in both local community and our sector of industry. It has been an absolute pleasure to support Solent and its students.”

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    There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.