Ideas Generation & Concept Selection
Description
This course reviews the importance of developing a structured approach to design creativity and concept selection. It introduces a range of techniques for generating design concepts and a powerful system for selecting the optimum concept from a selection of ideas.
SAMPLE COURSE CONTENT
Design Creativity and Functional Analysis
- Defining functions
- Functional analysis and design creativity
The Use of Analogy
- Types of analogy
- Ideas generation
Brainstorming Techniques
- The traditional approach
- Brainlisting
- Lateral thinking and creativity exercise
Controlled Convergence and Concept Selection
- Traditional problems in selecting concepts
- Weighting and rating
- Introduction to Pugh - c…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
This course reviews the importance of developing a structured
approach to design creativity and concept selection. It introduces
a range of techniques for generating design concepts and a powerful
system for selecting the optimum concept from a selection of
ideas.
SAMPLE COURSE CONTENT
Design Creativity and Functional Analysis
- Defining functions
- Functional analysis and design creativity
The Use of Analogy
- Types of analogy
- Ideas generation
Brainstorming Techniques
- The traditional approach
- Brainlisting
- Lateral thinking and creativity exercise
Controlled Convergence and Concept Selection
- Traditional problems in selecting concepts
- Weighting and rating
- Introduction to Pugh - controlled convergence
- Selecting the evaluation criteria
- Running the matrix
- Examples, case studies & exercise
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