Ideas Generation & Concept Selection

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Description

This course reviews the importance of developing a structured approach to design creativity and concept selection. It introduces a range of techniques for generating design concepts and a powerful system for selecting the optimum concept from a selection of ideas.

SAMPLE COURSE CONTENT
Design Creativity and Functional Analysis
- Defining functions
- Functional analysis and design creativity

The Use of Analogy
- Types of analogy
- Ideas generation

Brainstorming Techniques
- The traditional approach
- Brainlisting
- Lateral thinking and creativity exercise

Controlled Convergence and Concept Selection
- Traditional problems in selecting concepts
- Weighting and rating
- Introduction to Pugh - c…

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Didn't find what you were looking for? See also: Innovation, Creativity, Travel, Tourism & Hospitality, Leadership, and Retail (Management).

This course reviews the importance of developing a structured approach to design creativity and concept selection. It introduces a range of techniques for generating design concepts and a powerful system for selecting the optimum concept from a selection of ideas.

SAMPLE COURSE CONTENT
Design Creativity and Functional Analysis
- Defining functions
- Functional analysis and design creativity

The Use of Analogy
- Types of analogy
- Ideas generation

Brainstorming Techniques
- The traditional approach
- Brainlisting
- Lateral thinking and creativity exercise

Controlled Convergence and Concept Selection
- Traditional problems in selecting concepts
- Weighting and rating
- Introduction to Pugh - controlled convergence
- Selecting the evaluation criteria
- Running the matrix
- Examples, case studies & exercise

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    There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.