Google Analytics Training Course in Brighton, UK

Google Analytics is free! Using Google Analytics enables you to work out which online marketing initiatives work the best in order to take an in depth look at how visitors are actually interacting with your site. Learn to make informed site design decisions and improvements to drive targeted traffic to increase your conversions. A great compliment to our SEO courses.

Google Analytics provides a free web analytics solution enabling you to evaluate which online marketing initiatives are working best for your site, and how your users are interacting with it.

This Google Analytics course enables delegates to make data-based site design decisions and design enhancements that will drive targeted traffic to the areas of your site where it will convert to sales.

This Google Analytics training course will enable delegates to:

* Install Google Analytics tracking code
* Use Goals and Filters effectively
* Understand basic Traffic and Content Reports

Google Analytics Course Content:

* Introduction to web analytics
* Administrative interface
* Reports interface
* What do you want to track?
* Tracking Goals and Events
* Monitoring Change
* Experimentation and tracking
* Troubleshooting
* Open questions & answers

• Good basic PC / Mac skills
• An understanding of the web and how websites are structured 
• Admin access to a Google Analytics account