Languages with Marketing (German) – BA (Honours)

At a glance

Study two languages and take advantage of a demand for marketing professionals with language expertise. You spend 18 months abroad with six months spent in a foreign university and 12 months working for a German speaking organisation, perfecting your language skills and developing your business experience.

Key points
• Take advantage of a demand for marketers with language expertise.• Use our high-tech digital language labs to improve your language skills.
• Spend six months studying abroad and 12 months working in a German-speaking organisation abroad.
• Study German plus an additional language from either Spanish, French or Italian.

What is languages with marketing?
Knowledge of other cultures and the ability to speak other languages are valuable skills for businesses operating internationally. This expertise enables marketers to understand customers and respond to their requirements profitably.

This course

Develop the subject and language skills needed to take advantage of a growing demand for marketing professionals with language expertise.

You study two languages consisting of German with another foreign language. You can choose your additional language from a selection of • Spanish • French • Italian. Italian is offered at beginner level only. Your non-language modules studied abroad will cover marketing topics, such as managing markets and business marketing and sales skills.

You study two languages made up of either• two languages at post-A level/AS level
• or one at post-A level/AS level and one at post-GCSE or beginner level

Use the latest methods to quickly increase your language fluency in modern facilities designated for language students. This includes high-tech multimedia digital language laboratories and computer facilities, as well as social areas for informal learning. We encourage a strong student community across our language courses.
This includes a peer mentoring programme and tandem language practice with native speaking language assistants. This helps to improve your conversation skills and helps you get to know other students on your course.

The marketing content of the course will enable you to develop your knowledge of key marketing concepts and theory and your understanding of how to apply this to different customer markets. You also gain an understanding of the global marketplace and of strategic marketing.

As part of your course, you spend 18 months abroad. This includes six months at one of our partner universities. You spend this study time in the country of your weaker language.

You spend 12 months on placement in an organisation based in a German-speaking country. If you have two A-Level languages you can discuss your options with your tutor and choose which language is spent on placement and which is spent as study abroad.

Your placement is a great opportunity to gain valuable international business experience. It helps you develop your skills and language ability, and significantly enhances your employability.

You can apply for placements with international organisations such as Siemens and Bosch, Germany.

Key areas of study
You study a range of language and marketing topics. Key areas include • German language • your chosen additional language • language across cultures • marketing research • business, society and culture • understanding and managing customers • global marketing • strategic marketing.