Effective press release writing
- Total time
Effective press release writing
Starting dates and places
Description
PR and corporate communications
1 DAY
Aimed at: Not only for full-time press officers but also for anyone who has to deal with the press. This includes executives at all levels that may be asked to take on responsibility for press relations in addition to their main business activity.
Workshop contents: How to write press releases that really work and how to maximise their impact. This hands-on course is delivered from the perspective of a journalist receiving your release, and gives delegates a better understanding of how the press works and tips on how to get stories published.
- Overview of the changing media landscape
- What is a press release? What is PR? Some definitions
- Structure…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
PR and corporate communications
1 DAY
Aimed at: Not only for full-time press officers but also for anyone who has to deal with the press. This includes executives at all levels that may be asked to take on responsibility for press relations in addition to their main business activity.
Workshop contents: How to write press releases that really work and how to maximise their impact. This hands-on course is delivered from the perspective of a journalist receiving your release, and gives delegates a better understanding of how the press works and tips on how to get stories published.
- Overview of the changing media landscape
- What is a press release? What is PR? Some definitions
- Structure – the intro and the inverted pyramid principle of news writing
- What is news? How to get journalists interested in your story
- Preparation – what you need to do before you start
- Selling in – some tips on dealing with journalists
- Tips on style, length and vocabulary
- Distribution – how to get your release to the right person
- Common mistakes made by press release writers
Fee: £380+VAT
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Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.