Marketing Essentials Certificate

This course is an introduction to the world of the marketing department. Students will learn the basics of marketing products and services.

Course Content

• Lesson One: – Including:   Understanding what a marketing plan is for; how to research a product for marketing purposes; how to carry out market research; qualitative and quantitative research; questionnaires; customer profiles
• Lesson Two – Including:  How websites are designed to market the company and the product; working with search engines; using keywords to increase internet presence; using social networks as a marketing tool; different ways to advertise online; email marketing; mobile marketing; monitoring the effectiveness of search, website and social media marketing; convergent technology
• Lesson Three – Including:  The AIDA formula for effective advertising; the use of colour, images and text in advertising; how advertising encourages the customer to take the next step; why and when companies use flyers; elements of an effective flyer; why and when companies use news releases; key elements of an effective news release; writing a news release; how news feeds work in social networking; effective television and radio advertising
• Lesson Four – Including:  The four Ps of marketing products; the lifecycle of a product; product placement and pricing strategies; how companies promote the brand; the importance of brand loyalty; careers in marketing, and how to get started in this sector