Developing Online Revenue Opportunities

Overview

Course duration: 1 day.

The rise of the internet has created a wide range of revenue generating possibilities. This course develops a consultative approach so that delegates can maximise client opportunities.

Is it right for me?

This course is suitable for any sales executive or manager who is responsible for building on line advertising solutions for their clients, both experienced and non-experienced.

What will I learn?

By the end of this practical course, you will be able to:

• Identify and build strategies for online revenue development within your current portfolio
• Maximise revenue generating opportunities withinyour portfolio and at the same time build an understanding of the most effective ways of selling them toyour client base

What will it cover?

Overview and Analysis of Online Revenue Models

• Exploring revenue development initiatives
• Individual revenue development modules: - what's possible - what's profitable
• Putting things into context: - what’s achievable
• Analysis of specific opportunities at PEP

The Interaction Between Sites and Users/Clients

• Understanding our audience and their relationship with our sites
• How can our sites help with our client's recruitment/ marketing objectives and strategies
• Understanding the client's relationship with online opportunities

Strategic and Measurement Techniques

• How should we position our site?
• Defining what we have to offer and placing a value on it
• The role for measurability and accountability
• Understanding the resistance you will face
• Package selling: - the horizontal sell

Further courses to consider

CSE-WNB: Winning New Business