Business Strategy Management Course Online

Product type
Logo International Institute of Management (IIM)

Need more information? Get more details on the site of the provider.

Description

Course Methods:  Online Course / Distance-learning (Self-study)
Course Venue:     Online (email and courseware downloads)
Course Duration:  1-2 weeks
Course Dates:       Open registration (no set dates)

Course Audience 

  • CEO's Team: Senior and Mid Level Managers including General Managers, Business Unit Managers, Finance Managers, Accounting Managers, Operations Managers, Human Resources Managers, Marketing Managers, Sales Managers, Project Managers, Entrepreneurs, and Business Strategy Consultants.

Course Objectives: 

  • How to analyze, plan, and implement business strategies, using advanced strategic management frameworks

  • Examines how firms compete

  • Offers experien…

Read the complete description

Frequently asked questions

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.

Didn't find what you were looking for? See also: Strategy, Corporate Strategy, Viral Marketing, Search Engine Marketing (SEM), and E-Marketing.

Course Methods:  Online Course / Distance-learning (Self-study)
Course Venue:     Online (email and courseware downloads)
Course Duration:  1-2 weeks
Course Dates:       Open registration (no set dates)

Course Audience 

  • CEO's Team: Senior and Mid Level Managers including General Managers, Business Unit Managers, Finance Managers, Accounting Managers, Operations Managers, Human Resources Managers, Marketing Managers, Sales Managers, Project Managers, Entrepreneurs, and Business Strategy Consultants.

Course Objectives: 

  • How to analyze, plan, and implement business strategies, using advanced strategic management frameworks

  • Examines how firms compete

  • Offers experiential analysis to understand the challenges of CEOs and General Managers in competing in the market place

  • Focuses on the frameworks, models and tools needed to formulate and implement successful business strategies

  • Provides work-based projects to help candidates in developing practical strategic initiatives based on their unique set of issues, resources and business environment

  • Provides the "know-how" to plan, implement and monitor strategy execution using performance measurement systems

  • Offers strategy insights from the world’s most successful CEOs and leaders

Course Focus

Develop the core strategic management skills and competencies. The core competencies include business strategy knowledge, planning, control, problem-solving and communication.

Key Concepts

  • CEO's Top Strategy Questions. CEO Strategy Challenges. Planning. Strategy Best Practices and Pitfalls. Business Strategy Toolkit. Strategy Formulation. Strategy Implementation and Strategy Evaluation Framework. Harvard Balanced Scorecard (Kaplan & Norton). Boston Consulting Group (BCG) Matrix. Portfolio Analysis (Cash Cows, Dogs, Question Marks, Stars) & (Divest, Invest, Build and Harvest). Strategic Stretch Vs. Strategic Fit. Cost/Benefit Analysis (CBA). Profit Pool Analysis. Value Chain Analysis (VCA). Scope. Strength, Weakness, Opportunities and Threats (SWOT) Analysis. Competitive Benchmarking. Product Life Cycle (PLC). Core Competencies. Critical Success Factors (CSF). Game Theory. Nash Equilibrium. Scenario Planning. Key Performance Indicators (KPI). Sustainable Competitive Advantage. Risk Management. Trends Probability and Impact. Organization Design. Organizational lifecycle. Strategic Business Units (SBU). Change Management. Natural Law. Gap Analysis. Business Drivers. Environment Scanning. Political, Economic, Social and Technology (PEST) Analysis. Industry Attractiveness. Industry Structure. Introduction Strategies. Growth Strategies. Maturity Strategies. Decline Strategies. Exit Strategies. Porter Five Forces. Industry Rivalry. Entry Threats. Supplier Power. Buyer Power. Threat of Substitutes. Competitive Intelligence. Strategic Group Matrix. Competitive Positions. Sources of Competitive Information. Competitor Profiling. Strategic Planning Framework. D’aveni’s Hyper-competition. D’aveni’s 7 S’s. Co-opetition. Mckinsey’s 7-S Strategy Framework. Decision Trees. Growth Vector Analysis (GVA). Profit Impact Of Market Strategy (PIMS). Experience Curve Strategy. Mckinsey G.E. Business Screen. Governance. Strategic Alignment. Hierarchy of Objectives. Performance Control System (PCS). Stakeholder Analysis. Power and Politics. Organization & System Design. Business Model. Pareto 80/20. Sustainable Competitive Advantage. 3C's Model Strategic Triangle (Ohmae). 7 Ps (Booms Bitner). ADL Strategic Condition Matrix (Arthur D. Little). Product/Market Grid (Ansoff). Innovation as Blue Ocean Strategy (Kim & Maubourgne). Core Competence (Hamel, Prahalad), Marketing Mix 4P's. Strategic Intent (Hamel & Prahalad). Strategic Stakeholder Management.

Course Outline / Customization Subjects

  • How to formulate and implement a comprehensive and integrated set of decisions that achieves business goals

  • How to develop and share an organizational vision, and deal with various stakeholders

  • How to conduct industry and competitive analysis and how to identify the forces and dynamics of business competition

  • Understand the resources, capabilities, and core competences that make a company successful in developing and sustaining a competitive advantage

  • Identifying the challenges of designing and implementing strategic change

  • How to balance the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position

Online Courseware Content

IIM's business strategy management courseware includes:

  1. Participant's coursework and assessment project guide

  2. Executive summary of the subject matter (in power-point lecture notes format):

    • Summary of essential concepts and business strategy best practices

    • Examples and case studies

  3. Business strategy management toolkit (management frameworks, decision models, checklists, etc.)

  4. Experiential work-based assessment project

  5. Online resources for the completion of the experiential assessment project

Performance Evaluation (Optional)

  • Performance will be evaluated on the basis of individual or team project deliverables

  • Candidates can complete customized experiential / work-based projects such as developing a relevant analysis document, management strategy, action plan or a senior management presentation

  • IIM course advisor will review the deliverables and provide improvement feedback

  • There are no traditional quizzes or theoretical exams

Course Prerequisites

  • From our experience, success in distance learning requires a well-organized person who has good English language skills, is comfortable with online technologies and used to self-study and research methods

Course Registration

  • Business Strategy Management Course Online
    • Distance-learning course (self-study)
    • Includes assessment project evaluation and feedback from IIM course advisor via email
    • Requires registration and application review
There are no reviews yet.
  • View related products with reviews: Strategy.

Share your review

Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.