Strategy - a Practical Guide

This training is for managers whose role includes strategic thinking and planning as part of their management mix.
• Understand the importance of strategy to your employer.
• Link strategic planning and decision making with your business overall objectives.
• Identify the different types and characteristics of strategy, including influencing factors.
• Demonstrate the application of strategic planning and decision making by completing a practical exercise/activity in the classroom.

Introduction and Priority Setting

Creating Strategic Management Thinking

• Setting and creating a clear direction for a dynamic business
• Creating competitive advantage for your business

Practical Strategic Analysis

• Analysis and evaluation of the external environment through the use of practical tools
• How to analyse business performance
• Putting a strategic framework in place
• How to react to opportunities and threats

Effective Strategy Formulation

• Identifying types and characteristics of strategies
• Examining what is corporate strategy, business unit strategy and functional strategy
• Developing strategy that fits with your business
• Creating strategic choice - building sustainable competitive advantage
• Practical activity/case study to enable you to apply this learning within the classroom

Evaluating your Strategic Plan

• Keeping the plan flexible and adapting to changes in the business and external environment
• Developing and adapting to long-term objectives

Recap and Conclusion