High-Impact Business Writing

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Description

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  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Effective writing is a powerful tool in the business environment. Learn how to articulate your thoughts in a clear and concise manner that will allow your ideas to be better understood by your readers. Improve your business writing skill by learning to select and use appropriate formats for your audience, use the correct medium and adjust your writing style accordingly, as well as identify your objective and communicate it clearly. You'll also learn to spot, correct and avoid the most common writing pitfalls, and gain valuable experience analyzing, writing and revising a wide spectrum of business documents. From a simple interoffice memo to a twenty-page business prop…

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Frequently asked questions

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Didn't find what you were looking for? See also: Business Writing, Reading & Writing, Communication Skills, Written Communication, and Report Writing.

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Effective writing is a powerful tool in the business environment. Learn how to articulate your thoughts in a clear and concise manner that will allow your ideas to be better understood by your readers. Improve your business writing skill by learning to select and use appropriate formats for your audience, use the correct medium and adjust your writing style accordingly, as well as identify your objective and communicate it clearly. You'll also learn to spot, correct and avoid the most common writing pitfalls, and gain valuable experience analyzing, writing and revising a wide spectrum of business documents. From a simple interoffice memo to a twenty-page business proposal, learn how to put good business writing to work for you. Upon completing this course, you will be able to: 1. Write effective business communications, including bad news, good news, persuasive writing, presentations, emails, memos, business reports and press releases 2. Learn how to edit and proofread business documents 3. Learn how to write for a global market

Created by:  University of California, Irvine
  • Taught by:  Sue Robins, M.S. Ed., Instructor, University of California, Irvine Extension

    University of California, Irvine Extension
Basic Info Course 5 of 10 in the Career Success Specialization Commitment 4-8 hours of videos, readings, and quizzes Language English, Subtitles: Vietnamese, Spanish, Russian How To Pass Pass all graded assignments to complete the course. User Ratings 4.2 stars Average User Rating 4.2See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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University of California, Irvine Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.

Syllabus


WEEK 1


Introduction to Business Writing



6 videos, 4 readings expand


  1. Video: Introduction
  2. Reading: About this Course
  3. Reading: Please Take this Survey
  4. Video: Module 1 Introduction
  5. Video: 1.1 Audience
  6. Video: 1.2 Message
  7. Video: 1.3 Word Choice
  8. Video: 1.4 Developing and Preparing Documents
  9. Reading: Module 1 Lecture Slides
  10. Reading: Module 1 Resources

Graded: Review

WEEK 2


Spelling, Grammar, Sentence and Paragraphs



5 videos, 2 readings expand


  1. Video: Module 2 Introduction
  2. Video: 2.1 Common Spelling Errors and Word Misuse
  3. Video: 2.2 Grammar
  4. Video: 2.3 Sentence Structure
  5. Video: 2.4 Paragraphs
  6. Reading: Module 2 Lecture Slides
  7. Reading: Module 2 Resources

Graded: Review

WEEK 3


Document Types and their Considerations



7 videos, 2 readings expand


  1. Video: Module 3 Introduction
  2. Video: 3.1 Agendas
  3. Video: 3.2 Letters and Memos
  4. Video: 3.3 Executive Summaries
  5. Video: 3.4 Reports
  6. Video: 3.5 Proposals
  7. Video: 3.6 Business Cases
  8. Reading: Module 3 Lecture Slides
  9. Reading: Module 3 Resources

Graded: Review

WEEK 4


Finalizing Formal Document, Informal Written Communication and Social Media



4 videos, 4 readings expand


  1. Video: Module 4 Introduction
  2. Video: 4.1 Revising, Editing and Proofreading
  3. Video: 4.2 E-mails
  4. Video: 4.3 Visual Appeal
  5. Reading: Module 4 Lecture Slides
  6. Reading: Module 4 Resources
  7. Reading: Course Wrap-Up
  8. Reading: End of Course Survey

Graded: Review
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