Marketing Course

Ask any person involved in marketing and they will tell you that marketing is a competitive and ever changing marketplace.  With the evolution of marketing through digital media, iphones, text, email, social media, blogs, web sites etc., the marketer has to change too or stay like a dinosaur, whilst competitors target their market.  One of the most importing things in marketing is to have a Marketing Plan.  The plan involves an analysis of where you are now?  Looking at your marketing in terms of budget, your business, customers, end consumers, costs and competitors and taking a clear look at what you are offering e.g. products/services. 

It is better to focus and “chase one rabbit” so do you have a niche product and/or a niche market?  Know your pricing strategy, set objectives for the future and develop a strategy to implement your objectives.  Target your market effectively with the right message.  It is better to “make a splash in a small puddle than a splash in a large ocean” so are you looking at targeting one niche market, or chasing one rabbit with a niche product/service?  Any marketing plan will only work if you know what is working for you?  Therefore, monitoring and controlling your marketing efforts is crucial, in order that you know what works and what does not work for you, this makes it all very easy the second time around.

This intensive1 day course aims to allow delegates to understand how to maximise their in-house knowledge, to target their market effectively, develop the right message to the target market, know their target audience and use the right media vehicle to deliver their message to that target audience.  More importantly set up procedures to monitor and control their marketing efforts, to understand what works and what does not work for your business.  This 1 day workshop will enable you to develop your own individual Marketing Plan for future implementation within your organisation.

Suitability - Who should attend?

This course is an Introduction to Marketing and is targeted mainly at newcomers who are looking to gain a broad understanding of “Marketing”, pick up new skills, tips and techniques in the area of Marketing and learn how to plan a successful Marketing Campaign.

Course Content

A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

Learning Objectives

• Recognise what we mean by the term “marketing.”
• Discover how to use low-cost publicity to get your name known.
• Know how to develop your individual Marketing Plan and a marketing campaign.
• Use your time rather than your money to market your company effectively.
• Understand how to perform a SWOT and PESTLE analysis.

INTRODUCTION TO THE FIELD OF MARKETING

On this course, delegates will cover the following topics:

• Pre-Assignment Review
• Defining Marketing
• Recognising Trends
• Market Research
• Strategies for Success
• Mission Statements
• Brochures
• Trade Shows
• Developing a Marketing Plan
• Product, Price, Place, Promotion, Costs, End Consumers, Customers, Competitors
• Boston Group Matrix
• SWOT and PESTLE Analysis
• Increasing Business
• Saying “No” to New Business
• Advertising
• Networking
• Social Media
• Action Planning

Delegate Packs

On completion of the course, delegates will receive a delegate pack which includes:

• course workbooks,
• contact phone number & email address where attendees can receive follow up consultation with the trainer when back in the workplace
• Certificate of Attendance

Added Value

The course trainer will work with all delegates to create a practical and personal action plan that can be implemented back in the workplace.

Customer Reviews

“First class A+++++!  Overall excellent course and course trainer Dave was excellent.  Would recommend to others.”

James Hindle, Area Sales Manager, Easilift Loading Systems LTD- 3rd May 2016

“Excellent delivery from Dave, the course trainer.  Excellent course structure, objectives and content.  Excellent course overall and would recommend to others.”

Mick Agnev, Assistant team leader, Loading Systems- 3rd May 2016

 “Everything went well, Val, the course trainer was excellent, as was the course structure and content, would recommend again.”

Kelly Mcnamee, Fine Agrochemicals LTD- 31st May 2016

“Really enjoyed the day.  Overall both the trainer, Val, and the course were excellent.  Would recommend again.”

Tom Reason, General Manager, The Campbell Academy- 31st May 2016

“Val, was an excellent trainer, as was the course structure, objectives and content.  Overall excellent.”

Hayley Edwards, The Campbell Clinic- 31st May 2016

 “A fantastic course that was well-presented by Val the course trainer, it was also well-structured and was a well-balanced day.  Thank you.  Would recommend.”

Mark Bate, Manager, Gemini Print- 22nd March 2016

“Fantastic course, exceeded my expectations, content was fantastic! It was a really helpful course and can’t wait to get cracking next week.  Val the course trainer was amazing, so knowledgeable and helpful.”

Jen Stanley, PN Officer, APSE- 22nd March 2016