Doing Business in North Africa

Why attend 'Doing Business in North Africa'? Stretching from Morocco to Libya, North Africa is separated from the rest of the continent by the Sahara desert and bound together by Islam. Despite a turbulent recent history, the region now offers remarkable political stability combined with low labour costs, increased privatisation, fast improving infrastructures and a strategic position making it a great location for overseas investment. The discovery of oil in Algeria and Libya has made North Africa extremely attractive for foreign business but other sectors including telecoms, banking, mining and manufacturing have also created opportunities for international investment.

Organisations doing business in the emerging markets of North Africa need to understand who - as well as what - they are dealing with – their markets, their clients and their competition. Doing business in North Africa can be challenging but also extremely rewarding for organisations that take the time to build relationships with their counterparts and to adapt to their different working styles and practices.

'Doing Business in North Africa' has been designed to help you to be more effective in Morocco, Algeria, Tunisia and Libya through increased cultural sensitivity and hands on practical advice.

Benefits

'Doing Business in North Africa' provides you with:

• A framework for understanding business culture in North Africa
• Analysis of cultural values and behaviours prevalent in North Africa and their impact on doing business
• Opportunities to discuss potential issues involved in establishing business in North African countries
• Practical strategies and tools for working more effectively with counterparts in North Africa

Who should attend?

'Doing Business in North Africa' will be of benefit to anyone considering or already:

• Setting up business in North Africa
• Travelling regularly to North Africa for business
• Experiencing the challenges of working with North African contacts
• Recruiting and employing North African nationals within their organisation

Doing Business in North Africa Course Content

• Breaking down stereotypes and perceptions of North Africa
• Commonalities and contrasts across the region
• Key cultural values in North Africa
• The impact of Islam on social and business cultures in North Africa
• Communication styles in North Africa
• Interpreting non-verbal communication
• Working virtually with counterparts in North Africa
• Business and social etiquette when doing business in North Africa
• Dealing with culture clash: what happens when different cultures meet
• Developing concrete strategies for more effective working across North Africa