Social Digital Marketing Level 1

Do you have a strong interest in digital marketing and social media? Are you business-minded? If so, this brand new course will get you started on an exciting career pathway.

With technology playing such a vital part in our lives, there’s never been a better time to be involved in the technical side of marketing and media for business.

You study subjects such as:

Communication and employment skills
Computer systems
Information systems
Use of mobiles and QR codes
Mobile unboxing, applications and technologies
Registering with analytic tools
Analysing website analytical data and webmaster data,
IT responsibilities
Risks and monitoring
IT systems
Collaborative working: Google hangouts, Skype and virtual meetings
Understanding the potential of digital marketing and social media
Customer relationship management systems (CRM)
Social media platforms and how to use them: Facebook, LinkedIn, Google+, Pinterest and YouTube
Keywords and blogging,
LeadORS (digital thought leadership)
Video for the web
Risks of social media
Media strategy
Search engine optimisation (SEO)

All subjects are aimed at learning about the how to improve business through social media and digital marketing.

Teaching and learning is by lectures and workshop sessions where you will put theory into practice.

You are assessed on your theory and practical work.

Qualifications include:
L1 Diploma in IT User Skills

You just need to have an interest in this field and be ready to work hard to achieve your potential.
You will need to attend an interview for these courses.

From Level 1 you can progress to the Level 2 Social Digital Marketing.

There may be extras activities on the courses such as trips and visits, speakers and conferences and project work on live briefs for fee paying clients and even work experience placements, which gives you the chance to gain a full understanding of the real working environment.