Marketing - International Marketing Management

* Subject to validation

The University of Cumbria is continually expanding the range and variety of courses on offer. These developments are quality-assured and draw on our rigour and experience. We produce our prospectus 18 months in advance of course start dates and so our new courses are shown as 'subject to validation'.

The validation process is a key mechanism by which the university establishes the academic standards and quality of its courses; new developments are normally validated from four to twelve months ahead of their start date.

Enhance your marketing knowledge to enable you to work for companies operating in more than one country. You will consider strategies of product, communication, distribution, and pricing in a range of different countries. You're entrepreneurial in spirit and your course experience will enable you to work across culturally diverse groups and teams.

We place a high degree of emphasis on interactive learning within the Business School and provide a supportive environment in which you can develop academically and personally.

Business e-resources are available to students through the Library and Learning's Quest service. Quest is an easy to use yet powerful discovery service that searches the university's journal collections, bibliographic databases and library catalogue from one search box.

1st or 2nd class honours degree

Students with other qualifications may be admitted to the course via APL procedures

More about levels and credits

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Enhance your marketing knowledge to enable you to work for companies operating in more than one country. You will consider strategies of product, communication, distribution, and pricing in a range of different countries. Your entrepreneurial in spirit and your course experience will enable you to work across culturally diverse groups and teams.