Search Engine Marketing, Inc. I, II, III, and IV

Product type
Logo Udemy
Provider rating: starstarstarstarstar_half 8.5 Udemy has an average rating of 8.5 (out of 2 reviews)

Need more information? Get more details on the site of the provider.

Description

In today’s Internet economy, understanding search is key to advancing your career or getting a job.

In this 4 Part, 13+ hour comprehensive course you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to:

• Identify and leverage new search engine marketing opportunities arising from social media
• Align search engine marketing with your company’s evolving strategic and tactical goals
• Implement programs that drive sustainable improvements– not counterproductive quick fixes
• Systema…

Read the complete description

Frequently asked questions

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.

In today’s Internet economy, understanding search is key to advancing your career or getting a job.

In this 4 Part, 13+ hour comprehensive course you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to:

• Identify and leverage new search engine marketing opportunities arising from social media
• Align search engine marketing with your company’s evolving strategic and tactical goals
• Implement programs that drive sustainable improvements– not counterproductive quick fixes
• Systematically optimize your existing Web site search programs
• Manage the unique marketing challenges associated with large sites
• Create monthly scorecards and use them to drive improvement
• Provide effective guidance to content developers and designers in language they’ll understand
• Automate checking and reporting for every page on your site
• Choose effective target keywords, optimize your content, and attract links
• Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
• Measure site-wide success rates across multiple systems and technologies
• Hire the right SEO consultant–and avoid the wrong ones
• Set your budget with a focus on profitability, customer acquisition, providing lifetime value

This course is designed for anyone who is a Marketing, Web, or IT professional, product manager, or content specialist.

Category: Technology

Over 24 lectures and 14 hours of content!

Pearson is the world's leading education company. From pre-school to high school, early learning to professional certification, our curriculum materials, multimedia learning tools and testing programs help to educate millions of people worldwide - more than any other private enterprise.

There are no reviews yet.

Share your review

Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.