Enterprise Gamification

The mission of this workshop is to understand and embrace the concepts of Gamification thinking & design, to incorporate engagement, fun, mastery and autonomy for your players in- and outside of your organization by using the tools & techniques for Enterprise Gamification.

Gamification is the use of  game design techniques & mechanics to solve problems and engage audiences. Gamification strives to encourage users to engage in desired behaviors in connection with non-game applications.

All slide decks that can be seen in the course videos are available as PPT downloads.

• Over 20 lectures and 3.5 hours of content!
• Introduction to Enterprise Gamification
• Defining the Challenge & Goals
• Understanding the Player(s)
• Learning about Gamification Design and Game Mechanics
• Gamifying the Application / Process / Activity
• Growing & Sustaining the Application / Process / Activity
• Considering National and International Legal Restrictions
• Building Awareness and Support for Gamification in your Organization
• Developing a Holistic Corporate Gamification Strategy

• IT Architects
• Application Developers
• Community Managers
• IT Consultants
• User Experience Designers
• Business Process Experts
• Solution & Product Managers
• Marketing & Brand managers
• Game Designers

Bring a playful attitude

MARIO HERGER is a Senior Innovation Strategist at SAP Labs in Palo Alto, California and Global Head of the Gamification Initiative at SAP.