Marketing Automation Foundations

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Description

Why choose Simplilearn for your training?

Simplilearn is one of the world’s leading certification training providers. We partner with companies and individuals to address their unique needs, providing training and coaching that helps working professionals achieve their career goals.

Understand the basic concepts of Marketing Automation, the principles of lead capture, lead nurture, the different types of automated campaigns, and how to improve the customer lifecycle.

What’s the focus of this course?

Marketing Automation is the use of software and technology to aid sales and marketing by automating simple tasks. It helps you find new customers faster, onboard existing customers, increase customer loyalty & improve communication with a high ROI segment.
The Marketing Automation Foundation course from Simplilearn aims to impart an in-depth understanding of Marketing Automation. This course takes participants through the basic concepts of Marketing automation, and covers t…

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Frequently asked questions

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Didn't find what you were looking for? See also: Microsoft CRM/ Dynamics (AX/NAV), Relationship Management, Sales Management, Accounting, and IT Security.

Why choose Simplilearn for your training?

Simplilearn is one of the world’s leading certification training providers. We partner with companies and individuals to address their unique needs, providing training and coaching that helps working professionals achieve their career goals.

Understand the basic concepts of Marketing Automation, the principles of lead capture, lead nurture, the different types of automated campaigns, and how to improve the customer lifecycle.

What’s the focus of this course?

Marketing Automation is the use of software and technology to aid sales and marketing by automating simple tasks. It helps you find new customers faster, onboard existing customers, increase customer loyalty & improve communication with a high ROI segment.
The Marketing Automation Foundation course from Simplilearn aims to impart an in-depth understanding of Marketing Automation. This course takes participants through the basic concepts of Marketing automation, and covers the principles of lead capture, lead nurture, the different types of automated campaigns, and improving the customer life cycle.

What are the course objectives?

The course imparts essential knowledge in basic concepts related to Marketing Automation. By the end of Marketing Automation Foundation course, participants will have in-depth  understanding  of:
* Marketing automation
* How to flatten your sales funnel
* Lead capturing and nurturing processes
* Different types of automated campaigns
* Mapping the customer’s journey
* Improving the buyer lifecycle
* Building customer loyalty

What are the pre-requisites for this course?

Awareness of paid marketing (PPC) and digital marketing will be helpful.

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    trainings.faqs. There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.