The International Business Environment

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Description

With Perlego (The Spotify for Books) you get unlimited access to more than 250,000 professional and self-development books in one simple space for one simple price. You can learn on the go with our mobile app!

This engaging text offers a comprehensive introduction to the global environment that businesses operate in today. It addresses the key issues and institutions within economic, political and legal frameworks, as well as the impacts of social, cultural, technological and environmental developments. Responding to an increasingly international business environment, the book offers a truly global perspective and broad and discursive coverage of the external environment that businesses oper…

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With Perlego (The Spotify for Books) you get unlimited access to more than 250,000 professional and self-development books in one simple space for one simple price. You can learn on the go with our mobile app!

This engaging text offers a comprehensive introduction to the global environment that businesses operate in today. It addresses the key issues and institutions within economic, political and legal frameworks, as well as the impacts of social, cultural, technological and environmental developments. Responding to an increasingly international business environment, the book offers a truly global perspective and broad and discursive coverage of the external environment that businesses operate in today.

Maintaining a strong business focus throughout, the book offers valuable pedagogical support including exercises and case studies that cover a broad range of organisations from across the world. Regular mini-cases, chapter summaries, references and further reading also aid learning. Now in full colour for the first time, this text offers a clear and well-designed layout, including full-colour maps that enable the reader to visualise the international context and think critically about different perspectives.

Aimed at undergraduate students taking an introductory module on the context and environment of business as part of an International Business, Business Studies or Management degree.

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