Strategic Brand Management: Global Edition

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Description

With Perlego (The Spotify for Books) you get unlimited access to more than 250,000 professional and self-development books in one simple space for one simple price. You can learn on the go with our mobile app!

For students, managers and senior executives studying Brand Management.

Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

This Global Edition has been edited to include enhancements making it more relevant to students outside the United State…

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Didn't find what you were looking for? See also: Brand Management, Equities, International Marketing, Marketing Planning, and Product Management.

With Perlego (The Spotify for Books) you get unlimited access to more than 250,000 professional and self-development books in one simple space for one simple price. You can learn on the go with our mobile app!

For students, managers and senior executives studying Brand Management.

Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.