Essentials of Marketing
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Description
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Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course i…
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With Perlego (The Spotify for Books) you get unlimited access to
more than 250,000 professional and self-development books in one
simple space for one simple price. You can learn on the go with our
mobile app!
Like Brassington’s Principles of Marketing, this ‘essentials’
text brings together theory and practice. It covers a wide range of
applications, industries and markets, exploring the way marketers
must respond to those situations that demand an innovative
response. Written in a lively style with great design, Essentials
of Marketing is a concise, no-nonsense book, designed to contain
all the essential information that students need to understand when
taking a short introductory course in Marketing.
Please note that the product you are purchasing does not include
MyMarketingLab.
MyMarketingLab
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This title can be supported by MyMarketingLab, an online
homework and tutorial system designed to test and build your
understanding. Would you like to use the power of MyMarketingLab to
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system.
2. Check whether an access card has been included with the book
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If it has, it will be on the inside back cover of the
book.
3. If you have a course ID but no access code, you can benefit
from MyMarketingLab at a reduced price by purchasing a pack
containing a copy of the book and an access code for MyMarketingLab
(ISBN: 9780273727729)
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purchase the product...
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