Sustainable Innovation for Subsistence Marketplaces

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Sustainable Innovation for Subsistence Marketplaces

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About this course: This course focuses on understanding subsistence marketplaces and designing business solutions for the billions of people living in poverty in the global marketplace. To develop understanding of subsistence marketplaces, we use exercises to enable participants to view the world from the eyes of subsistence consumers and entrepreneurs, facilitate bottom‐up understanding generated by participants, and provide insights from extensive research. More broadly, the course uses the context of extreme resource constrained contexts to learn about the bottom-up approach pioneered through the Subsistence Marketplaces Initiative, and apply it in any context. The course will involv…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: This course focuses on understanding subsistence marketplaces and designing business solutions for the billions of people living in poverty in the global marketplace. To develop understanding of subsistence marketplaces, we use exercises to enable participants to view the world from the eyes of subsistence consumers and entrepreneurs, facilitate bottom‐up understanding generated by participants, and provide insights from extensive research. More broadly, the course uses the context of extreme resource constrained contexts to learn about the bottom-up approach pioneered through the Subsistence Marketplaces Initiative, and apply it in any context. The course will involve virtual immersion in subsistence contexts, emersion of unique insights, bottom-up design, innovation and enterprise. A parallel project will focus on understanding a specific need in a subsistence marketplace, and designing a solution and an enterprise plan. Upon successful completion of this course you will be able to: • Develop an understanding of subsistence marketplaces • Design solutions for subsistence marketplaces • Develop enterprise plans to implement solutions for subsistence marketplaces • Apply the bottom-up approach for subsistence marketplaces as well as other contexts This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Earn credit toward a master's degree This course is part of the fully-online accredited Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. Learn More Created by:  University of Illinois at Urbana-Champaign
  • Taught by:  Madhu Viswanathan, Diane and Steven N. Miller Professor in Business

    Department of Business Administration
Basic Info Course 1 of 7 in the Global Challenges in Business Specialization Level Beginner Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.4 stars Average User Rating 4.4See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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University of Illinois at Urbana-Champaign The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.

Syllabus


WEEK 1


Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.


2 videos, 6 readings, 1 practice quiz expand


  1. Reading: Course Orientation
  2. Video: Welcome to Sustainable Innovation for Subsistence Marketplaces
  3. Reading: Syllabus
  4. Video: Meet Prof. Viswanathan
  5. Reading: About the Discussion Forums
  6. Reading: Glossary
  7. Practice Quiz: Orientation Quiz
  8. Reading: Updating Your Profile
  9. Discussion Prompt: Getting to Know Your Classmates
  10. Reading: Social Media


Module 1: Introduction to Subsistence Marketplaces and Bottom-Up Immersion
In this module, you will be introduced to the importance of studying subsistence marketplaces as well as the unique nature of a bottom-up approach to studying it.


15 videos, 2 readings, 4 practice quizzes expand


  1. Reading: Module 1 Overview
  2. Reading: Module 1 Readings
  3. Video: Lesson 1-1.0 Introduction to Subsistence Marketplaces
  4. Video: Lesson 1-1.1 A Day in the Life of a Rural Homemaker
  5. Video: Lesson 1-1.2 A Day in the Life of a Family in a Refugee Settlement
  6. Practice Quiz: Lesson 1-1 Practice Quiz
  7. Discussion Prompt: Lesson 1-1 Forum Assignment: Day in the Life Video Analysis
  8. Video: Lesson 1-2.1 Thinking in Subsistence Marketplaces
  9. Video: Lesson 1-2.2 Feeling and Coping in Subsistence Marketplaces
  10. Video: Lesson 1-2.3 A Day in the Life of an Urban Homemaker
  11. Practice Quiz: Lesson 1-2 Practice Quiz
  12. Discussion Prompt: Lesson 1-2 Forum Assignment 1: Poverty Simulation
  13. Discussion Prompt: Lesson 1-2 Forum Assignment 2: Day in the Life Video Analysis (Urban Homemaker)
  14. Video: Lesson 1-3.1 Gaining Marketplace Insights in Subsistence Marketplaces
  15. Video: Lesson 1-3.2 Rural Conversation and Observation
  16. Video: Lesson 1-3.3 Urban Conversation and Observation
  17. Practice Quiz: Lesson 1-3 Practice Quiz
  18. Discussion Prompt: Lesson 1-3 Forum Assignment: Gaining Insight in Subsistence Marketplaces
  19. Video: Lesson 1-4.1 Identifying and Understanding Need, Drivers, and Context Elements
  20. Video: Lesson 1-4.2 Why Virtual Immersion?
  21. Video: Lesson 1-4.3 Immersion: Africa
  22. Video: Lesson 1-4.4 Immersion: China
  23. Video: Lesson 1-4.5 Immersion: South America
  24. Practice Quiz: Lesson 1-4 Practice Quiz
  25. Video: Project Resources

Graded: Module 1 Peer Assessment
Graded: Module 1 Quiz
Graded: Module 1 Project Milestone 1
Graded: Module 1 Project Milestone 2

WEEK 2


Module 2: Bottom-Up Immersion and Emersion
In this module you will learn about unique aspects that characterize marketplace interactions between buyers and sellers in subsistence marketplaces. You will also learn about understanding needs and markets in subsistence marketplaces.


11 videos, 3 readings, 3 practice quizzes expand


  1. Reading: Module 2 Overview
  2. Reading: Module 2 Readings
  3. Video: Lesson 2-1.1 Subsistence Consumers and Entrepreneurs
  4. Video: Lesson 2-1.2 Exchanges and Relationships in Subsistence Marketplaces
  5. Video: Lesson 2-1.3 A Day in the Life of an Urban Shopkeeper
  6. Video: Lesson 2-1.4 A Day in the Life of a Rural Shopkeeper
  7. Video: Lesson 2-1.5 A Day in the Life of a Refugee
  8. Practice Quiz: Quiz: Lesson 2-1 Practice Quiz
  9. Video: Lesson 2-2.1 Needs/Products, Relationships, and Markets in Subsistence Marketplaces
  10. Reading: Lesson 2-2 Virtual Immersion Exercise: Instructions
  11. Video: Lesson 2-2 Virtual Immersion Slideshow
  12. Discussion Prompt: Lesson 2-2 Forum Assignment: Virtual Immersion Exercise: Submission
  13. Practice Quiz: Lesson 2-2 Practice Quiz
  14. Video: Lesson 2-3.1 Local Environments in Subsistence Marketplaces
  15. Video: Lesson 2-3.2 Environmental Issues in Urban Subsistence Marketplaces
  16. Video: Lesson 2-3.3 Environmental Issues in Rural Subsistence Marketplaces
  17. Discussion Prompt: Lesson 2-3 Forum Assignment: Analysis of Ecology Videos
  18. Practice Quiz: Lesson 2-3 Practice Quiz
  19. Video: Lesson 2-4.1 Bottom-Up Immersion and Emersion

Graded: Module 2 Peer Assessment
Graded: Module 2 Quiz
Graded: Module 2 Project 1 Milestone
Graded: Module 2 Project 2 Milestone

WEEK 3


Module 3: Bottom-Up Design
In this module you will learn about gaining marketplace insights in subsistence marketplaces. You will also learn about environmental issues in subsistence marketplaces.


18 videos, 4 readings, 2 practice quizzes expand


  1. Reading: Module 3 Overview
  2. Reading: Module 3 Readings
  3. Reading: Additional Resource: Examples of Needs Served
  4. Video: Lesson 3-1.1 Generating Ideas and Designing Solutions
  5. Reading: Lesson 3-1 Idea Generation Immersion Exercise: Instructions
  6. Video: Lesson 3-1.2 Idea Generation Exercise Slideshow – Water
  7. Video: Lesson 3-1.3 Idea Generation Exercise Slideshow – Plowing
  8. Video: Lesson 3-1.4 Idea Generation Exercise Slideshow – Technology Solutions
  9. Video: Lesson 3-1.5 Idea Generation Exercise Slideshow – Cooking
  10. Video: Lesson 3-1.6 Idea Generation Exercise Slideshow – Education and Schooling
  11. Discussion Prompt: Lesson 3-1 Forum Assignment: Idea Generation Immersion Exercise: Submission
  12. Practice Quiz: Lesson 3-1 Practice Quiz
  13. Video: Lesson 3-2.1 Evaluating Solutions and Designing Ecosystems
  14. Video: Lesson 3-2.2 Shakti Rising
  15. Discussion Prompt: Lesson 3-2.1 Forum Assignment: Analysis of IPT/Bump
  16. Discussion Prompt: Lesson 3-2.3 Forum Assignment: Analysis of Movie, Shakti Rising
  17. Discussion Prompt: Lesson 3-2.2 Forum Assignment: Second Analysis of Shakti Rising
  18. Practice Quiz: Lesson 3-2 Practice Quiz
  19. Video: Lesson 3-3.1: Case Studies in Bottom-Up Design
  20. Video: Lesson 3-4.1 Bottom-Up Design
  21. Video: A Visit to Tribal Communities in Tanzania
  22. Video: A Day in the Life of an Artisan in Mendoza, Argentina
  23. Video: A Rural Community in Argentina
  24. Video: Field Immersion Clip 1
  25. Video: Field Immersion Clip 2
  26. Video: Field Immersion Clip 3
  27. Video: Field Immersion Clip 4
  28. Video: Field Immersion Clip 5

Graded: Module 3 Peer Assessment
Graded: Module 3 Quiz
Graded: Module 3 Project 1 Milestone
Graded: Module 3 Project 2 Milestone

WEEK 4


Module 4: Bottom-Up Enterprise
In this module you will learn about understanding needs in subsistence contexts. You will also learn about a structured approach to generating ideas for addressing the needs in subsistence marketplaces.


11 videos, 2 readings, 3 practice quizzes expand


  1. Reading: Module 4 Overview
  2. Reading: Module 4 Readings
  3. Video: Lesson 4-1.1 Designing, Communicating and Delivering the Value Proposition
  4. Discussion Prompt: Lesson 4-1 Forum Assignment: Analysis of Almost Home
  5. Practice Quiz: Lesson 4-1 Practice Quiz
  6. Video: Lesson 4-2.1 Designing Elements of Enterprise Plan – Case Study of Sun Oven
  7. Video: Lesson 4-2.2 Designing Elements of Enterprise Plan – Case Study of Marketplace Literacy Project
  8. Discussion Prompt: Lesson 4-2 Forum Assignment: Analysis of Sun Oven
  9. Discussion Prompt: Lesson 4-2 Forum Assignment: Analysis of Marketplace Literacy Project
  10. Practice Quiz: Quiz: Lesson 4-2 Practice Quiz
  11. Video: Lesson 4-3 Summary
  12. Discussion Prompt: Lesson 4-3 Forum Assignment: Article Writing
  13. Practice Quiz: Lesson 4-3 Practice Quiz
  14. Video: Lesson 4-4.1 Bottom-Up Enterprise
  15. Video: A Conversation about Bottom-Up Enterprise Introduction
  16. Video: Charting a Bottom-Up Journey
  17. Video: Implementing Bottom-Up Enterprises
  18. Video: Sustaining Bottom-Up Enterprises
  19. Video: Guiding Values & Lessons Learned
  20. Video: Essence of the Bottom-Up Approach

Graded: Module 4 Peer Assessment
Graded: Module 4 Quiz
Graded: Module 4 Project 1 Milestone
Graded: Module 4 Project 2 Milestone
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