Running Product Design Sprints

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Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Typically, clients and managers don't want to pay for design (or strategy) -- they want ‘results’! Too often, this leads to solutions that just don’t make sense and aren’t valuable to anyone. Design sprints allow you to meet client's desire for quick, specific outcomes while making time to do things right. In this course, you’ll learn how to plan and run situation-appropriate sprints to avoid waste and deliver value sooner. We'll show you how to: - Plan, sell, and conduct design sprints that deliver valuable, actionable insights - Go out and learn who your customer really is and what’s important to them - Test your value propositions before you invest in building solu…

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Frequently asked questions

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Typically, clients and managers don't want to pay for design (or strategy) -- they want ‘results’! Too often, this leads to solutions that just don’t make sense and aren’t valuable to anyone. Design sprints allow you to meet client's desire for quick, specific outcomes while making time to do things right. In this course, you’ll learn how to plan and run situation-appropriate sprints to avoid waste and deliver value sooner. We'll show you how to: - Plan, sell, and conduct design sprints that deliver valuable, actionable insights - Go out and learn who your customer really is and what’s important to them - Test your value propositions before you invest in building solutions - Test your user interface design to make sure it’s really usable - Focus and drive to actionable conclusions on questions of approach and architecture As a Project Management Institute (PMI®) Registered Education Provider, the University of Virginia Darden School of Business has been approved by PMI to issue 25 professional development units (PDUs) for this course, which focuses on core competencies recognized by PMI. (Provider #2122) This course is supported by the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org. Prerequisites: Getting Started: Agile Meets Design Thinking or familiarity with agile and design thinking methodologies.

Who is this class for: This is course is designed for software engineers, product managers, designers, and others who are learning about how to expand their practice of agile to drive applied innovation using techniques like design thinking, Lean Startup, and lean UX.

Created by:  University of Virginia
  • Taught by:  Alex Cowan, Faculty & Batten Fellow

    Darden School of Business
Basic Info Course 2 of 5 in the Agile Development Specialization Level Intermediate Commitment 5 weeks of study, 1-5 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.5 stars Average User Rating 4.5See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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University of Virginia A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

Syllabus


WEEK 1


Your Next Design Sprint



The role of the design sprint is to make (just enough) room to discover what will be valuable to your user before you start spending a lot of money to build a product. Given the failure rate of new products, this is a critical process--and surprisingly hard to sell to clients and managers. In this module, you'll learn how to plan and run effective design sprints that allow you the space to discover and still keep your team on track. By staying focused on outcomes in a defined time frame, you'll prove the value of design sprints to clients and managers.


11 videos, 2 readings expand


  1. Reading: Course Overview & Requirements
  2. Reading: Get to Know Your Classmates in Discussion Forums
  3. Video: Drive to Value with Agile Methods
  4. Video: The Design Sprint: What and Why?
  5. Video: The Design Sprint: When and Who?
  6. Video: Deciding Which Sprint to Do
  7. Video: Selling Design Sprints
  8. Discussion Prompt: What's your experience with design sprints?
  9. Video: Design Sprint Checklist
  10. Video: Time Boxing
  11. Video: Creating a Day by Day Plan
  12. Video: Overview: Problem Scenario Sprint
  13. Video: Overview: Motivation Sprint
  14. Video: Overview: Usability Sprint

Graded: Your Next Design Sprint

WEEK 2


Testing Problem Scenarios in Design Sprints



Even if we deliver the perfectly built solution (on time, on budget, beautifully designed), if it solves a problem that doesn’t exist, we've failed. You can avoid poor outcomes with a very moderate time commitment. In this module, you’ll learn how to plan and manage a one-week design sprint to find out what really matters to your customer (or user).


8 videos expand


  1. Video: Getting People to Interview
  2. Video: Setting Up Interviews
  3. Video: Talking with Users
  4. Video: Preparing for Problem Scenario Sprints
  5. Discussion Prompt: Interview Tips
  6. Video: Running Day 1 of the Problem Scenario Sprint
  7. Video: Running Days 2-4 of the Problem Scenario Sprint
  8. Video: Running Day 4 of the Problem Scenario Sprint
  9. Video: Running Day 5 of the Problem Scenario Sprint
  10. Discussion Prompt: Preparation for Week 5's Assignment--Persona & Problem Scenario Sprint

Graded: Testing Problem Scenarios in Design Sprints

WEEK 3


Testing Motivation in Design Sprints



None of us want to waste our time creating something no one wants, and yet just asking people what they want doesn't yield accurate results. Instead, you need to systematically assess user motivation so you can zero in on software implementations worth building. In this module, you'll learn to test user motivation with Lean Startup in a design sprint. You'll define key assumptions/hypotheses and brainstorm test vehicles for your peer-reviewed assignment. Plan to spend time reviewing your peers' assignments as well--it's a great way to learn and helps everyone get feedback quickly.


14 videos expand


  1. Video: Lean Startup and the Systematic Drive to Value
  2. Video: Focusing Your Ideas
  3. Video: Unpacking Your Assumption: AIDAOR
  4. Video: Learning What's Valuable
  5. Video: Business to Consumers Case Studies, Part 1
  6. Video: Business to Consumers Case Studies, Part 2
  7. Video: Business to Business Case Studies
  8. Video: Structuring Experiments
  9. Video: Preparing for Motivation Sprints
  10. Video: Recommendations by Type of Project
  11. Discussion Prompt: Experiment Vehicles
  12. Video: Running Day 1 of the Motivation Sprint
  13. Video: Running Days 2-4 of the Motivation Sprint
  14. Video: Running Day 5 of the Motivation Sprint
  15. Video: How to Do the Peer Review Assignment

Graded: Testing Motivation in Design Sprints
Graded: Testable Assumptions & Test Vehicles

WEEK 4


Testing Usability in Design Sprints



The paradox of good usability is that while it's simple for the user, getting to that level of simplicity is somewhat complex. In this module, you'll learn how to focus your usability objectives, identify interface patterns, and test alternative interface patterns- all without having to develop software. Naturally, we'll encapsulate this in a nice, tidy 1-week design sprint.


14 videos expand


  1. Video: The Inexact Science of Interface Design
  2. Video: Usability with Donald Norman: Vocabulary
  3. Video: Usability with Donald Norman's 7 Steps Model
  4. Discussion Prompt: Map Your Experience
  5. Video: The Importance of Comparables and Prototyping
  6. Video: Demo: Setting up Balsamiq
  7. Video: Fun and Affordable User Testing
  8. Video: A Test Plan Anyone Can Use, Part 1
  9. Video: A Test Plan Anyone Can Use, Part 2
  10. Video: Preparing for Usability Sprints
  11. Video: Demo: Using Mouseflow
  12. Discussion Prompt: Resources to Run Usability Sprints
  13. Video: Running Day 1 of the Usability Sprint
  14. Video: Running Days 2 and 3 of the Usability Sprint
  15. Video: Running Day 4 of the Usability Sprint
  16. Video: Running Day 5 of the Usability Sprint
  17. Discussion Prompt: Preparation for Week 5's Assignment--Usability Sprints

Graded: Testing Usability in Design Sprints

WEEK 5


Testing Approach and Architecture in Design Sprints



In software design, you have a lot of choices about what tools to use. Making the right choice is important because, in practice, there often aren’t that many really great alternatives. In this module, you’ll learn how to manage toward smart decisions and good choices. You'll also complete a peer-reviewed assignment to help you think through how to run each sprint and to determine which sprint to run next. Remember to review your peers' assignments promptly so they can earn their course certificate!


4 videos expand


  1. Video: Good Focus, Good Choices
  2. Video: The Model-View-Controller Framework
  3. Discussion Prompt: Using the M-V-C Framework
  4. Video: Preparing for Architecture Sprints
  5. Video: Final Thoughts
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