Landscape Restoration for Sustainable Development: a Business Approach
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About this course: Integrated landscape management and large-scale landscape restoration should be in every company’s business strategy because in order to reach the Sustainable Development Goal on Land Degradation Neutrality (SDG Number 15.3) scaling up and acceleration of business-driven landscape restoration is urgently needed. This requires business professionals with a vision, the right knowledge and skills. This MOOC aims to train the next generation of business professionals and developers to acknowledge business’ interdependency with healthy landscapes and understand the value of ecosystem resources. “Historically, we have found countless ways to justify our continued exploitati…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan .
- Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
- Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.
About this course: Integrated landscape management and large-scale landscape restoration should be in every company’s business strategy because in order to reach the Sustainable Development Goal on Land Degradation Neutrality (SDG Number 15.3) scaling up and acceleration of business-driven landscape restoration is urgently needed. This requires business professionals with a vision, the right knowledge and skills. This MOOC aims to train the next generation of business professionals and developers to acknowledge business’ interdependency with healthy landscapes and understand the value of ecosystem resources. “Historically, we have found countless ways to justify our continued exploitation of the environment: discovery, tradition, Manifest Destiny, even Chinese hoax. But we’re all out of excuses now. Each passing day swells the data on greenhouse gases and extreme weather, shrinking reservoirs and rising sea levels, and diminishing biodiversity. Our resources are finite, the window for change if not firmly shut, is certainly closing, and all life must adapt or be doomed.” Téa Obreht, The New Yorker, Dec. 19&26, 2016, p. 106. It is a frightening prospect indeed – that all life on Earth must either adapt or be doomed. This course is about landscape degradation – a global and wicked problem that is contributing to the dooming prospect of depletion of Earth’s finite resources. But this course is also about the solutions to this problem – business driven landscape restoration. So rather than leaving you powerless with the prospect Obreht puts fowards above, it is our hope that you learn how you can be part of the solution to making sure that Planet Earth still provides a safe and habitable home for future generations. We must act big and we must act now. With this course we want to pass on valuable knowledge and teach you useful skills that you can apply in your professional life that will enable you to tackle the issue of landscape degradation and restoration. The issue is urgent, so let’s dive right into it. This MOOC is developed by the ENABLE partnership, which is co-funded by the ERASMUS+ programme of the European Commission and involves a diverse, international group of organizations including Rotterdam School of Management, Erasmus University, Commonland, United Nations University Land Restoration Training Programme, the Spanish National Research Council and Estoril Global Conferences.
Created by: Erasmus University Rotterdam-
Taught by: Simon W. Moolenaar, Dr. ir.
Commonland Foundation, Science & Education -
Taught by: Rob van Tulder, Prof. dr.
Department of Business-Society Management, Rotterdam School of Management -
Taught by: Johann Thorsson, Dr.
United Nations University Land Restoration Training Programme & Soil Conservation Service of Iceland -
Taught by: Nicola Favretto, Dr.
University of Leeds; United Nations University Land Restoration Training Programme -
Taught by: Ólafur Arnalds, Professor
United Nations University Land Restoration Training Programme & Faculty of Agricultural and Environmental Sciences, Agricultural University of Iceland -
Taught by: Asa L. Aradottir, Professor
United Nations University Land Restoration Training Programme & Faculty of Agricultural and Environmental Sciences, Agricultural University of Iceland -
Taught by: Steve Kennedy, Assistant Professor
Rotterdam School of Management
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Erasmus University Rotterdam Erasmus University: a top-100 ranked international research university based in Rotterdam, the Netherlands. Our academic teaching and research focuses on four areas: health, wealth, culture and governance. Erasmus University Rotterdam: make it happen.Syllabus
WEEK 1
The business potential for Integrated Landscape Management and Restoration
This course is developed by ENABLE – which stands for European Network for Advancement of Business and Landscape Education. The objective of this course is to educate you about the role of business in landscape management and restoration and, vice versa, about the role of healthy landscapes for sustainable businesses. To accelerate integrated landscape management and large-scale business driven landscape restoration we need passionate professionals and practitioners. We will challenge you to become a professional who is not afraid to work as a game-changer in transformative collaboration aiming at landscape management and restoration. In this first video Simon Moolenaar from Commonland will give you an overview of the content and skills you can expect to learn about in each week, and what you can aim to take away at the end of the course. Simon will introduce you to one of the principal concepts of this course; landscape degradation and the scale of this problem globally. He will then show you the many dimensions there are to the relation between landscapes and businesses. Specifically, he will illustrate how there is both an economic cause for landscape degradation but also an economic logic to the solution – business-driven landscape restoration. You will be introduced to the Land Degradation Neutrality target which is one of seventeen Sustainable Development Goals (SDGs) set by the United Nations. Simon will explain how the SDGs can be used to raise awareness and mobilise the private and public sector for action. Another tool for landscape restoration you will learn about is the 4 returns framework developed by Commonland. This framework is about large-scale landscape restoration with 4 returns on investment: return of inspiration, return of natural capital, return of social capital and return of financial capital. We will then return to this framework and explore it in greater depth in the fourth week of the course. Let's get started!
9 videos, 2 readings expand
- Video: Teaser video
- Video: Meet Simon Moolenaar
- Video: General Introduction to ENABLE and course
- Discussion Prompt: Introduce Yourself
- Reading: Glossary for the Course
- Video: Land degradation
- Discussion Prompt: Global Forest & Landscape Restoration
- Video: Land degradation neutrality
- Discussion Prompt: Opinions on Land Degradation Neutrality
- Video: The potential for large-scale landscape restoration
- Discussion Prompt: The potential of large scale landscape restoration
- Discussion Prompt: Hope in a changing climate
- Video: A role for business in landscape restoration
- Discussion Prompt: Pitch for Nature
- Video: General introduction to the 4 returns approach
- Discussion Prompt: The Return of Inspiration
- Discussion Prompt: Courage required to embrace holistic approaches
- Video: Deep dive into the 4 returns approach
- Discussion Prompt: Inspiration to take on the challenge
- Reading: Week 1 Required Readings
WEEK 2
Land degradation and restoration of degraded ecosystems
Now that you have seen how important it is to restore degraded landscape you might ask yourself – how do I go about doing that? How do I even know if a landscape is degraded or not? How much can I expect to restore? What is it exactly in the landscape that we are restoring? You need to be able to answer these types of questions before you even start thinking about making a cost-benefit analysis or calculating a loss-profit statement for a restoration project. In the upcoming videos you will learn how to recognise healthy landscapes from degraded ones, and the types of interventions needed to recover degraded ecosystems. It is essential to have a good grasp of the natural processes of the land in order to be able to make decisions as an investor, business manager, or employer that maximise the impact of every dollar invested in restoring a landscape.
10 videos, 1 reading, 1 practice quiz expand
- Video: Meet Olafur Arnalds
- Video: Meet Johann Thorsson
- Video: Meet Asa L. Aradottir
- Video: Ecosystems, Sustainable Development and SDGs
- Video: What is Land Degradation and how does it affect Ecosystems?
- Video: Land Potential: What our land can do
- Video: Land Condition: The state of the land
- Video: What is Ecological Restoration?
- Video: How to restore land
- Video: Keeping Ecosystems Healthy - it is simply a matter of having a future
- Practice Quiz: Multiple Choice Practice Quiz
- Reading: Week 2 Recommended Readings
WEEK 3
Economics of land degradation
How much is a plot of land worth? Is it worth as much as the crops grown on it? Is it worth as much as the next farmer is willing to pay for it? Who incurs the cost of damages to the land? What if you asked yourself this question: "What if I had never seen this before? What if I knew I would never see it again?” If you knew you could never see a plot of land again, would its value change? Rachel Carson, a pioneer of the global environmental movement, posed these questions to the readers of her ground-breaking book Silent Spring, encouraging them to open their eyes to the rampant problem of degradation of the natural environmental happening all around us. The world of business thrives on quantifying just about anything. If we want to make landscape restoration a financially sustainable activity then we need economic valuation methods to put a price tag on both the value of landscapes and ecosystem services, as well as on the cost and foregone revenues from landscape degradation. In this week, we will build on what you learned last week about the natural aspects of landscapes – to learn how to calculate the potential savings we can make by avoiding further degradation and the profits we stand to make from restored landscapes.
7 videos, 1 reading expand
- Video: Meet Nicola Favretto
- Video: The value of land and economic valuation methods
- Video: The business case for sustainability
- Discussion Prompt: Business sectors and their respective land-related risks
- Video: How to assess the economics of land management? The ELD 6+1 methodological approach
- Video: Basics of Cost-Benefit Analysis and scenario development
- Video: Interview with Ivo Mulder, REDD+ Green Economy Advisor for UN Environment
- Video: Interview with Robert Costanza, Professor and Chair in Public Policy, Australian National University
- Reading: Week 3 Recommended Reading
WEEK 4
Commonland projects: process, team-roles and skills involved
In this week, you will learn about a way of approaching landscape restoration projects involving business, termed the 4 returns approach. We will travel to the Commonland projects in South Africa, Spain, Australia, and The Netherlands to hear from farmers and business developers how degraded landscapes can be restored while simultaneously creating sustainable businesses that generate employment and income for local communities. Through these examples you will learn what kind of roles are involved and what skills are needed to initiate and carry out this kind of restoration projects. over, you will learn what kind of stakeholders to involve in a landscape restoration partnership and which phases a 4 returns restoration project goes through. We hope that these vivid examples of real-life restoration projects serve as a jumping board for you to play your own role in such a project.
8 videos, 1 reading expand
- Video: Meet Simon Moolenaar
- Video: General process description (part 1)
- Video: General process description (part 2)
- Video: Commonland Case Study: South Africa
- Video: Secondary Effects of the Commonland Project in South Africa
- Discussion Prompt: The Baviaanskloof project
- Video: Commonland Case Study: Spain
- Video: Commonland Case Study: Australia
- Reading: Learn more about the Commonland approach and projects
- Video: Roles and skills in landscape restoration projects
WEEK 5
Wicked problems and Partnerships
“To sin by silence, when we should protest, // Makes cowards out of men.” Ella Wheeler Wilcox, Protest, 1914 Poems of ProblemsThese words are the start of a piercing poem titled Protest written by American poet Ella Wheeler Wilcox. This week you learn about wicked problems and why we can consider land degradation to be a wicked problem. The wickedness of land degradation often makes us feel powerless and we might shy away from even beginning to tackle it. In exactly that moment we should heed Wilcox’s advice, and speak up and act, for otherwise we may later be judged by ourselves and our heirs to this planet as the cowards who were not brave enough to act and do something about landscape degradation.First, we will examine what wicked problems are and the characteristics by which we can dissect them. You will learn about the way in which the state, civil society, and private sector play a role in wicked problems.Now, all this talk of wickedness may leave you feeling gloomy. Fear not. You will also learn about a specific tool that allows you to speak up and act as a professional addressing landscape degradation. That tool is partnerships. We will examine how you can build a strategic and effective partnership by recruiting the right partners, forging the right relationships and atmosphere amongst them, and distributing roles and responsibility in an equitable manner.
6 videos, 1 reading expand
- Video: Meet Rob van Tulder
- Video: Wicked problems: an introduction
- Video: Why is landscape degradation a wicked problem?
- Discussion Prompt: Why is land degradation a wicked problem?
- Video: Cross-sector partnerships: an introduction
- Video: Configuration of partnerships
- Video: Strategic Partnership Portfolio management
- Discussion Prompt: Strategic Partnership Portfolio Management.
- Reading: Week 5 Required Readings
WEEK 6
How to design a sustainable business model?
We are drawing close to the end of this course on business-driven landscape restoration. You have been introduced to thinking about landscapes as a scientist and as a business professional.In this week we will introduce several new tools. First, we will study the business model canvas, which can be readily understood and applied by biologists, geologists, investors, and managers. The canvas is a great tool for communication, especially in landscape restoration projects where different stakeholders work together. The business model canvas gets at the heart of what value such a project will create, how and for whom, and how the project will generate revenues to be financially sustainable. Second, we will also introduce an alternative version of the business model canvas, the PPP canvas - public-private partnership canvas - which is particularly useful when the stakeholders of the project come from different industries and disciplines, and from all three sectors of society; the state, civil society, and private sector. Lastly, we will look at sustainable business model innovation which is process of identifying, designing, and implementing a business model that generates sustainable value for the firm, its stakeholders, and the socio-ecological system in which it is embedded.
5 videos, 1 reading expand
- Video: Meet Steve Kennedy
- Video: Inclusive business model canvas
- Discussion Prompt: Inclusive Business Model
- Video: Phase One: Identifying
- Video: Phase Two: Designing
- Video: Phase Three: Implementing
- Reading: Week 6: Required Readings
Graded: Multiple Choice Quiz
WEEK 7
Capstone project
“Historically, we have found countless ways to justify our continued exploitation of the environment: discovery, tradition, Manifest Destiny, even Chinese hoax. But we’re all out of excuses now. Each passing day swells the data on greenhouse gases and extreme weather, shrinking reservoirs and rising sea levels, and diminishing biodiversity. Our resources are finite, the window for change if not firmly shut, is certainly closing, and all life must adapt or be doomed.” By now you may be both dismayed by the immense threat that landscape degradation is to human and economic development and the future of habitable life on Planet Earth, but also inspired by the prospect of designing and implementing business-driven solutions that will halt and reverse the problem. As the quote says, we must adapt in order to escape the dooming prospect we face if we take no action. Over the course of the past six weeks we have examined landscapes from a ecological and economic perspectives. You have been seen examples of real-life restoration projects and been introduced to methods such as Total Economic Valuation, the 4 returns approach, partnerships, business model canvas, and PPPcanvas. Now you have the opportunity to apply the knowledge and methods you have accumulated to a restoration project that is currently ongoing. The Commonland organisation has been working to restore degraded land in Southern Spain with some progress but setbacks as well. It is now soliciting your help in this project! Study the case carefully and the assignment information. Then be as analytical and creative as you can to develop a solution. Your fellow students will review your solution and you will be asked to do the same for a few other fellow students.Good luck!
3 readings expand
- Discussion Prompt: What are your key take-away messages?
- Reading: Last Words
- Reading: Thank you to
- Reading: Disclaimer
Graded: Capstone project: Landscape restoration for sustainable development: a business approach for southeastern Spain.
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