Innovation for Entrepreneurs: From Idea to Marketplace

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Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

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  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture. We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include: * What are the key indicators of innovation opportunities? * What steps are critical for entrepreneurs to bring innovations to the marketplace? * What innovation strategies are valuable for new ventures to establish and maintai…

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Didn't find what you were looking for? See also: Innovation, Leadership, Retail (Management), Creativity, and English (FCE / CAE / CPE).

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture. We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include: * What are the key indicators of innovation opportunities? * What steps are critical for entrepreneurs to bring innovations to the marketplace? * What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage? With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.

Created by:  University of Maryland, College Park
  • Taught by:  Dr. Thomas J. Mierzwa, Lecturer of Technology Entrepreneurship

    Maryland Technology Enterprise Institute (Mtech)
Basic Info Course 2 of 4 in the Entrepreneurship: Launching an Innovative Business Specialization Commitment 3-5 hours/week Language English, Subtitles: Vietnamese How To Pass Pass all graded assignments to complete the course. User Ratings 4.3 stars Average User Rating 4.3See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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University of Maryland, College Park The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

Syllabus


WEEK 1


Introduction
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.


11 videos, 7 readings expand


  1. Video: Preview of the Course
  2. Reading: Welcome to Innovation for Entrepreneurs: From Idea to Marketplace
  3. Reading: Meet the Faculty
  4. Reading: Connect with your classmates
  5. Video: Preview of the Master of Professional Studies in Technology Entrepreneurship
  6. Video: Introduction to the Course
  7. Video: Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?
  8. Video: What are entrepreneurial opportunities?
  9. Video: What factors influence the feasibility of an innovation?
  10. Video: Which innovation strategy: technology-push or market-pull?
  11. Video: Product-market fit
  12. Video: How do you develop a business model
  13. Video: Walkthrough of the business model canvas - Part 1
  14. Video: Walkthrough of the business model canvas - Part 2
  15. Reading: Slides
  16. Reading: Instructions for the Quiz
  17. Reading: "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur
  18. Reading: "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne

Graded: Initial Business Model Canvas

WEEK 2


Customer Discovery and Validation
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.


8 videos, 1 reading expand


  1. Video: What do customers want to know?
  2. Video: Customer types
  3. Video: Customer archetypes
  4. Video: Customer segments and business models
  5. Video: Customer segments, value propositions, product features
  6. Video: How to map your value?
  7. Video: How to interview customers?
  8. Video: How to get insights from your customers?
  9. Reading: Slides

Graded: Discovering and Interviewing Your Customers

WEEK 3


Product Understanding and Marketing
This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.


9 videos, 1 reading expand


  1. Video: Customer value
  2. Video: The DNA of customer-centricity
  3. Video: Crossing the chasm
  4. Video: Qualitative and quantitative marketing research
  5. Video: Importance and methods of market segmentation
  6. Video: Focusing on the target market
  7. Video: Beyond the chasm
  8. Video: Strategic implications of beyond the chasm
  9. Video: E-commerce: The internet as a selling platform
  10. Reading: Slides

Graded: Product Understanding and Marketing

WEEK 4


Prototyping and Testing
This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.


10 videos, 1 reading expand


  1. Video: Planning for prototyping
  2. Video: Why and how to prototype
  3. Video: Rapid prototyping and development
  4. Video: Lean startup MVPs
  5. Video: Choosing a wireframing/UX prototyping tool
  6. Video: Anatomy of an experience map
  7. Video: What you'll learn from user testing
  8. Video: Analytics and insight
  9. Video: Troubleshooting your customer discovery
  10. Video: Levels of a product/service
  11. Reading: Lecture Slides

Graded: Prototyping and Testing

WEEK 5


Building a Team
This modules addresses how to find, hire, and motivate your employees.


7 videos, 2 readings expand


  1. Video: Recruiting people to your cause
  2. Video: Hiring employees
  3. Video: Platforms for finding talent
  4. Video: Cross pollination and team configuration
  5. Video: Directing the rider
  6. Video: Motivating the elephant
  7. Reading: Slides
  8. Video: Information Session
  9. Reading: Learn

Graded: Building the Team
Graded: Final Business Model Canvas
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