Business English for Cross-cultural Communication

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Description

When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

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About this course: This course aims to prepare you for working in an cross-cultural Business setting. We'll learn about common cross-cultural theories and how they are relevant to everyday business practices in a globalised world. By combining all of your vocabulary, reading, speaking, and writing skills that you acquired in the previous three courses, you will learn how language plays an important role in cross-cultural communication. You will also enhance your cross-cultural understanding and will be able to use vocabulary, tone and style, and spoken and written communication skills within a cross-cultural Business context. Skills learned in this course help prepare you to deliver the…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: This course aims to prepare you for working in an cross-cultural Business setting. We'll learn about common cross-cultural theories and how they are relevant to everyday business practices in a globalised world. By combining all of your vocabulary, reading, speaking, and writing skills that you acquired in the previous three courses, you will learn how language plays an important role in cross-cultural communication. You will also enhance your cross-cultural understanding and will be able to use vocabulary, tone and style, and spoken and written communication skills within a cross-cultural Business context. Skills learned in this course help prepare you to deliver the professional business presentation in the Capstone project. After completing this course, you will be able to: - identify possible cross-cultural issues and misunderstandings in communication - apply strategies to overcome possible cross-cultural issues and misunderstandings in communication - produce documents with an appropriate style for business communication purposes within a cross-cultural situation - deliver a speech with an appropriate style for business communication purposes within a cross-cultural situation

Created by:  The Hong Kong University of Science and Technology
  • Taught by:  Sean McMinn, Senior Insructor

    Center for Language Education
  • Taught by:  Kin Tang, Instructor

    Center for Language Education
  • Taught by:  Delian Gaskell, Instructor

    Center for Language Education
Basic Info Course 4 of 5 in the Business English for Non-Native Speakers Specialization Commitment 6 weeks of study, 2-4 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.7 stars Average User Rating 4.7See what learners said Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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The Hong Kong University of Science and Technology HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.

Syllabus


WEEK 1


Welcome module
Welcome to Week 1! This week, we will cover Module 1 where we introduce you to the objectives and structure of this Specialization and course.


1 video, 4 readings expand


  1. Video: Welcome
  2. Reading: Objectives and outcomes
  3. Discussion Prompt: How is this course relevant to you?
  4. Reading: Learning how to learn
  5. Reading: Learning vocabulary
  6. Discussion Prompt: How do you learn English?
  7. Reading: The HKUST Grammar Guide


WEEK 2


What is culture?



Welcome to Week 2! This week we will cover Module 2 where we introduce you to basic cultural theories and language skills you will use in general cross-cultural business situations. You will also be introduced to vocabulary and language skills common to business communications.


4 videos, 7 readings, 2 practice quizzes expand


  1. Reading: Objectives and outcomes
  2. Reading: Vocabulary prep
  3. Practice Quiz: Vocabulary practice
  4. Discussion Prompt: How would you define culture?
  5. Video: What is culture?
  6. Reading: Can we define culture?
  7. Discussion Prompt: What about your culture? Does it change?
  8. Video: English as a Lingua Franca
  9. Discussion Prompt: Same word, different meaning?
  10. Reading: Objectives and outcomes
  11. Reading: Vocabulary list
  12. Practice Quiz: Vocabulary practice
  13. Video: Challenging grammar: comparative and superlative forms
  14. Reading: on comparative and superlative forms
  15. Reading: Relatively, rather, compared to
  16. Video: Challenging English sounds /ʃ/ "sherry" and /ʧ/ "cherry"s

Graded: Say it right.
Graded: Module 2

WEEK 3


Culture and communication strategies



Welcome to Week 3! This week we will cover Module 3 where we introduce you to ways of cultural understanding can guide business communication strategies basic and the language skills you will use in general cross-cultural business situations. You will also be introduced to vocabulary and language skills common to business communications.


9 videos, 8 readings, 3 practice quizzes expand


  1. Reading: Vocabulary prep
  2. Practice Quiz: Vocabulary prep
  3. Video: Digital communication
  4. Discussion Prompt: Is it culturally appropriate?
  5. Discussion Prompt: Cross-cultural communication blunders
  6. Reading: Cross-cultural communication barriers
  7. Video: The cultural situation - Part 1
  8. Video: The cultural situation - Part 2
  9. Video: Cultural strategy - Writing
  10. Video: Cultural strategy: Speaking (Part 1)
  11. Video: Cultural strategy: Speaking (Part 2)
  12. Reading: Avoiding cultural faux pas in international business
  13. Reading: Objectives and outcomes
  14. Reading: Vocabulary list
  15. Practice Quiz: Vocabulary practice
  16. Video: Challenging English Grammar: Connective choice
  17. Reading: Adverb and Connective Choice
  18. Reading: List of conjuncts
  19. Video: Challenging English Sounds - /ŋ/ “thing” and /ŋk/ “think”
  20. Video: Rhythm, stress and pausing
  21. Reading: Peer review practice: Sample of a culturally insensitive email
  22. Practice Quiz: Culturally insensitive email: peer review practice
  23. Peer Review: Culturally insensitive email: Correct and rewrite

Graded: Avoiding cultural and communicative faux pas
Graded: Module 3

WEEK 4


Culture and management communication



Welcome to Week 4! This week we will cover Module 4 where we introduce you to common cultural frameworks used in the business world, how theories inform management in cross-cultural situations and language skills you will use in management situations. You will also be introduced to vocabulary and language skills common to business communications.


5 videos, 5 readings, 1 practice quiz expand


  1. Video: Hofstede's cultural dimensions
  2. Reading: on Hofstede's cultural dimensions
  3. Reading: Hofstede’s Cultural Dimensions: applications, further studies, and criticisms
  4. Discussion Prompt: Do you agree with Hofstede?
  5. Video: Cross-cultural communication skills for management
  6. Video: Directness of language
  7. Reading: Objectives and outcomes
  8. Reading: Vocabulary list
  9. Practice Quiz: Vocabulary practice
  10. Video: Challenging English Grammar:The continuous tense
  11. Reading: on the continuous (past, present, future)
  12. Video: Challenging English sounds: /w/ "west"-v- /v/ "vest"
  13. Peer Review: Say it right

Graded: Hofstede's cultural dimensions mini-case
Graded: Module 4

WEEK 5


Culture, application and ethics



Welcome to Week 5! This week we will cover Module 5 where we introduce you ways you might apply cultural frameworks to authentic workplace situations, business ethics in today's international worlds and the language skills you will use in these situations. You will also be introduced to vocabulary and language skills common to business communications.


6 videos, 4 readings, 1 practice quiz expand


  1. Video: Applying Cultural Frameworks
  2. Reading: Directness of communication - in Cross Cultural Contexts
  3. Video: Business Negotiations
  4. Discussion Prompt: Can cultural frameworks be applied in the real world?
  5. Video: Applying Cultural Frameworks in Business Ethics
  6. Discussion Prompt: Cross Cultural Frameworks and Business Ethics
  7. Reading: Objectives and outcomes
  8. Reading: Vocabulary list
  9. Practice Quiz: Vocabulary practice
  10. Video: Challenging English Sounds-/l/ "light" and /r/ "right"
  11. Video: Challenging English Grammar: Misplaced modifiers & dangling participles
  12. Reading: on misplaced modifiers & dangling participles
  13. Video: Analyzing case studies

Graded: Applying cross cultural frameworks in cross cultural communication - mini-case analysis
Graded: Applying cross cultural frameworks in cross cultural business negotiations and ethics - mini-case analysis
Graded: Module 5

WEEK 6


Concluding module
Welcome to Week 6! This week we will cover Module 6 where we will conclude the course and you will need to complete the final exam and post-course survey.




    Graded: Final exam
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