HNC/D Marketing

Level

HNC/D Marketing

City of Glasgow College
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Starting dates and places

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Description

Overview

About This Course:

The course helps you develop the skills you’ll need to work in marketing and business. It covers marketing theory and buyer behaviour, as well as the main operational areas of marketing research, promotion and selling.

Course work includes projects and assignments as well as traditional extended response questions. You’ll be assessed continuously throughout the course.

What You Need:

HNC

  • One Higher Grade pass at Grade C or above (preferably English, or a subject such as Modern Studies, Economics, History or Business)
  • Two other passes at Standard Grade, or equivalent at band 3 or above, OR:
  • A relevant National Qualification or Certificate including Core Skills Hig…

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Overview

About This Course:

The course helps you develop the skills you’ll need to work in marketing and business. It covers marketing theory and buyer behaviour, as well as the main operational areas of marketing research, promotion and selling.

Course work includes projects and assignments as well as traditional extended response questions. You’ll be assessed continuously throughout the course.

What You Need:

HNC

  • One Higher Grade pass at Grade C or above (preferably English, or a subject such as Modern Studies, Economics, History or Business)
  • Two other passes at Standard Grade, or equivalent at band 3 or above, OR:
  • A relevant National Qualification or Certificate including Core Skills Higher Communication and appropriate subject units
  • Before we offer you a place, we’ll invite you to an interview where you should be able to show a real interest in Marketing
  • All entry subject to outcome of discussion at interview

HND

  • Two Higher Grade passes at Grade C or above including English (Modern Studies, Economics, History or Business)
  • Before we offer you a place, we’ll invite you to an interview where you should be able to show a real interest in Marketing
  • Adult learners with some relevant experience in, or who hope to move into the marketing area may be accepted subject to interview
  • All entry subject to outcome of discussion at interview

If you have three Higher Grade passes, you may be able to take the Diploma of Higher Education in Business.

More Information

What You Study:

The core units you’ll study include:

HNC

Principles of Marketing, Principles of Promotion, Marketing Research Theory, Consumer Behaviour and the Marketing Process, Brand Management, and Principles and Practice of Selling.

HND

Marketing Planning Process, Integrated Marketing Communications, Sales Management, Marketing Research Applications, Marketing Relationships, Service Marketing and Marketing: Graded Unit 2.

After The Course:

Career

Marketing, promotion or export departments of industrial or commercial companies

Continuing study

HNC

Apply for second year of HND Marketing. You can also apply for first or second year entry to BA degree courses at the University of the West of Scotland, Glasgow Caledonian, Stirling, Edinburgh Napier University, and Queen Margaret University College.

HND

Apply for second or third year entry to BA Business or Marketing degrees at the University of the West of Scotland, Glasgow Caledonian, Stirling, Edinburgh Napier University, and Queen Margaret University College.

After completion of the HNC or HND you can apply for Chartered Institute of Marketing (CIM) courses offered by the College. The CIM contact at the College is Peter Provan - peter.provan@cityofglasgowcollege.ac.uk

How Long:

HNC - One year, starting in August.

HND - Two years, starting in August.

Location:

City Campus Charles Oakley

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