Developing consistency through marketing strategy

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Description

Module objectives

By the end of this module, participants will be able to:
  • Segment a company's strategic business sectors and its core markets.
  • Select the relevant market segments that will help a company to achieve its objectives.
  • Define the positioning of an offer or brand.

Programme

The module programme:
  • Identifying marketing strategy steps. Segmenting your markets.
  • Defining targets with potential.
  • Positioning offers and brands.

Course duration

30 Minutes

Who should attend?

This module is aimed at:

All marketing specialists (marketing directors and managers, product managers, market managers and marketing project managers).

Languages

This module is available in;

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Frequently asked questions

There are no frequently asked questions yet.  

Module objectives

By the end of this module, participants will be able to:
  • Segment a company's strategic business sectors and its core markets.
  • Select the relevant market segments that will help a company to achieve its objectives.
  • Define the positioning of an offer or brand.

Programme

The module programme:
  • Identifying marketing strategy steps. Segmenting your markets.
  • Defining targets with potential.
  • Positioning offers and brands.

Course duration

30 Minutes

Who should attend?

This module is aimed at:

All marketing specialists (marketing directors and managers, product managers, market managers and marketing project managers).

Languages

This module is available in;

English, French, Italian, Spanish.

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There are no frequently asked questions yet.  

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