Financial Media Training Courses

Financial Media Training Courses

These courses are tailored around you and the specific financial and business media you want to connect with, whether it's trades, nationals or TV and radio. The training can be run for those who are new to media relations or those who are keen to brush up their skills or even practice new key messages.

Course Content:
The modules and course structure will be moulded to fit your media training needs, however, this is what we would recommend covering in an introductory session.

The Theory:
An introduction to the Business & Finance Media: The main news titles / What financial journalists want from you / The differences between general and business news / Understanding when a story is newsworthy

• Preparing your approach: Refining your key messages / Researching the audience and journalist / Setting your agenda / Presenting your numbers
• During the interview: Bridging and other interview techniques / Body Language / Dos and Don'ts

The Interview Practice:
The interviews we conduct in our broadcast media training sessions are testing, realistic and relevant. This is to ensure that, whatever sort of interview situation delegates face in the outside world, they will be prepared. Depending on your requirements, we will conduct a series of one or more of the following interviews:

Telephone / Face to Face / Down the line / Doorstep

The Trainers:
Below are details of some media trainers we would recommend for your session. These are just a few from our extensive roster so please get in touch for more information on the rest of our team.

Trainer A is the Ex-Personal Finance Editor at the FT
Trainer B is the Ex-City Editor of the Evening Standard
Trainer C is a journalist for Reuters
Trainer D is the former Editor of Investment Week

What is Included in Your Session?

• A training course tailored to your requirements
• Our Media Handling Guide Booklet
• Cameraman to film and playback the interviews
• Written and oral feedback to both delegate and client
• Free face to face or telephone consultations for a year after the training