SEO and Social Media Marketing Strategy Essentials

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SEO and Social Media Marketing Strategy Essentials

University of Salford
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Description

Aims

Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) are no longer an optional choice for many organisations competing for the increasingly internet savvy consumers. Do you have a digital strategy and a social media policy? Do you know that if you don't manage your social media presence chances are your customers will manage it for you and not always in a most favourable way. This course is aimed at busy executives who want to have theoretic understanding as well as some basic hands on practical exercises which will highlight the essentials in SEO and Social Media Marketing. This knowledge will enable you to develop a better understanding of your customers behaviour onl…

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Aims

Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) are no longer an optional choice for many organisations competing for the increasingly internet savvy consumers. Do you have a digital strategy and a social media policy? Do you know that if you don't manage your social media presence chances are your customers will manage it for you and not always in a most favourable way. This course is aimed at busy executives who want to have theoretic understanding as well as some basic hands on practical exercises which will highlight the essentials in SEO and Social Media Marketing. This knowledge will enable you to develop a better understanding of your customers behaviour online and help you to develop long term plan and implement basic techniques for management of day to day social media engagement. Working from your business objectives you will be able to draft some key performance indicators for your online presence, identify key social networks for your organisational use as well as conduct some basic Social Media Optimisation. The main focus on this course is to offer you a broad overview of search and social media marketing and help you to start working on your long term digital marketing strategy as well as plan for use of techniques.  

This course draws on the content used as part of the ten week evening course in Search and Social Media Marketing but does not include the level of detail necessary for senior individuals who are responsible for managing strategic plans. 

Objectives

  • Learn principles of keyword research to understand your online consumer
  • Understand basic on page and off page search engine optimisation techniques 
  • Develop a keyword informed content marketing strategy
  • Learn basic uses of LinkedIn for business to business networking
  • Use how to use Twitter and Facebook for consumer engagement
  • Understand legal issue and regulatory compliance
  • Develop a draft social media strategy 
  • Develop a drafting social media policy

24/07/2013 09:00 - 17:00

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