Search Engine Marketing, Inc. I, II, III, and IV
Description
In today’s Internet economy, understanding search is key
to advancing your career or getting a job.
In this 4 Part, 13+ hour comprehensive course you will gain
all the background needed to be a search engine marketer. You will
learn how to systematically address every issue you’re likely to
encounter, while helping you implement timeless strategies for
delivering superior long-term results. You’ll learn how
to:
• Identify and leverage new search engine marketing
opportunities arising from social media
• Align search engine marketing with your company’s evolving
strategic and tactical goals
• Implement programs that drive sustainable improvements– not
counterproductive quick fixes
• Systema…
Frequently asked questions
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In today’s Internet economy, understanding search is key to
advancing your career or getting a job.
In this 4 Part, 13+ hour comprehensive course you will gain all the
background needed to be a search engine marketer. You will learn
how to systematically address every issue you’re likely to
encounter, while helping you implement timeless strategies for
delivering superior long-term results. You’ll learn how to:
• Identify and leverage new search engine marketing opportunities
arising from social media
• Align search engine marketing with your company’s evolving
strategic and tactical goals
• Implement programs that drive sustainable improvements– not
counterproductive quick fixes
• Systematically optimize your existing Web site search
programs
• Manage the unique marketing challenges associated with large
sites
• Create monthly scorecards and use them to drive improvement
• Provide effective guidance to content developers and designers in
language they’ll understand
• Automate checking and reporting for every page on your site
• Choose effective target keywords, optimize your content, and
attract links
• Make the most of Google, Yahoo!, Live Search, and the latest
specialized and local search tools
• Measure site-wide success rates across multiple systems and
technologies
• Hire the right SEO consultant–and avoid the wrong ones
• Set your budget with a focus on profitability, customer
acquisition, providing lifetime value
This course is designed for anyone who is a Marketing, Web, or IT professional, product manager, or content specialist.
Category: TechnologyOver 24 lectures and 14 hours of content!
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