Email Marketing: Segmentation, Integration, Automation

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Email Marketing: Segmentation, Integration, Automation

The IDM
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Description

Looking beyond the basics of email marketing, this brand new training course guides you through the steps to achieving email automation, how to integrate this within a multichannel campaign, segment and target your emails to maximise ROI.

Benefits to you and your employer:

Benefits to you:

You will learn to:

  • Identify the strengths of different channels
  • Maximise the effectiveness of each channel through integration
  • Use behavioural targeting to build more successful email campaigns
  • Successfully incorporate automation programmes to improve ROI
  • Implement advance segmentation techniques to fine-tune your targeting

Benefits to your employer:

Delegates will gain advanced knowledge on how to segm…

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Frequently asked questions

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.

Looking beyond the basics of email marketing, this brand new training course guides you through the steps to achieving email automation, how to integrate this within a multichannel campaign, segment and target your emails to maximise ROI.

Benefits to you and your employer:

Benefits to you:

You will learn to:

  • Identify the strengths of different channels
  • Maximise the effectiveness of each channel through integration
  • Use behavioural targeting to build more successful email campaigns
  • Successfully incorporate automation programmes to improve ROI
  • Implement advance segmentation techniques to fine-tune your targeting

Benefits to your employer:

Delegates will gain advanced knowledge on how to segment, integrate and automate email programmes. Packed with best practice examples and in-depth practical advice, your employees will be able to immediately implement what they have learned; right from the start you'll recoup your initial investment.

Who should attend

All marketers with at least 6-12 months experience who are responsible for the planning or implementation of email campaigns, and who want to see an immediate improvement in campaign results through the use of best practice email tools and techniques.

This will include:

  • Campaign managers
  • Campaign executives
  • Account handlers
  • Account executives
  • Email managers

Previous delegates include:

  • Ecommerce Marketing Co-ordinator (Ted Baker)
  • Marketing Manager (Helpful Holidays)
  • Senior Marketing Camapaigns Analyst (SAGE Publications Ltd)
  • Senior Marketing Executive (Pruprotect)
  • Product Manager (PDSA)

Extend your learning: two-day course option also available as well as an Award in Email Marketing.

Programme outline

Current and future trends

  • The ever-changing trends in email marketing
  • In house/outsource
  • What's next

Triggered/automated emails

  • Logistical/technical requirements
  • Conversion abandonment
  • Welcome series
  • Transactional/transpromo

Multichannel

  • Social, mobile, direct, telemarketing, blogs, website etc
  • Holistic/integrated marketing

Advanced segmentation

  • Lifecycle marketing
  • Behavioral targeting
  • Retargeting
  • Dynamic content

Case Studies

- from Orange and Screwfix with insights from their multichannel campaigns.

Training course tutor

Kath Pay is founder of Plan to Engage, an Email Marketing Consultancy, and is one of the pioneers of the email marketing industry in Australia. In the 12 plus years that she has worked in the email marketing industry, Kath has developed a reputation as an email marketing expert through her insights into the industry as a blogger on DMA Email Council’s blog, Econsultancy and SmartInsights. Kath is also the Chair of the UK DMA Email Marketing Council's Events and Communications Hub and frequently speaks at both National and International conferences.

Guest speakers

Susan Laurie Dip DigM M IDM develops complex email programmes for her clients using a combination of CRM, behaviour-driven acquisition & other triggered email programs. With her background in 'business change' Susan is also well-placed to advise on driving changes in business practice to maximise sales.

Tim Watson is an independent Email Marketing Consultant and trainer. A recognised expert, regular speaker and blogger on emerging email trends, Tim also chairs the DMA legal and Best Practice email marketing hub.

Delegate testimonials

"Great way to step away from the day to day, think about what you are doing and how you can make it better."

Sophie Milligan, Pruprotect

"The course was very comprehensive, and enabled us to discuss different email marketing tools and objectives. I would recommend this course to anyone who wishes to learn more about segmentation and social media integration within email marketing."

Holly Edwards, SAGE Publications Ltd

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.