MA Management - pathway in International Marketing

Level
Total time

MA Management - pathway in International Marketing

Regent's American College London
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Description

Overview

This pathway will equip you with the skills and training for a successful career in global marketing.

You will learn to respond to a rapidly changing international business environment, to plan and implement customer-focused solutions, and deliver both financial performance and long-term client-business relationships.

You will focus on key areas such as market research, international marketing strategy, segmentation, the marketing mix and integrated marketing communications.

A new strand on transnational marketing offers you access to the latest research and thinking in the field.

Programme Outline

Semesters 1 and 2

Core modules

  • Advertising and Marketing Communications
  • Co…

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Frequently asked questions

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Overview

This pathway will equip you with the skills and training for a successful career in global marketing.

You will learn to respond to a rapidly changing international business environment, to plan and implement customer-focused solutions, and deliver both financial performance and long-term client-business relationships.

You will focus on key areas such as market research, international marketing strategy, segmentation, the marketing mix and integrated marketing communications.

A new strand on transnational marketing offers you access to the latest research and thinking in the field.

Programme Outline

Semesters 1 and 2

Core modules

  • Advertising and Marketing Communications
  • Consumer Behaviour
  • International Marketing Management
  • International Marketing Research and Methods
  • Strategy in Action
  • Transnational Marketing Seminar
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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.