International Relations
Starting dates and places
Description
- Directors of International Public Relations
- Directors of International Marketing
- Directors of Public Relations
- Directors of Marketing
- Senior Public Relations Managers
- Company Directors
- General Managers
- Senior Managers
- Advisors at Ministerial level in government departments
- Advisors to Directors and top Managers in other organisations
- Those in public sector, private sector and not-for-profit organisations
- Those at the national, regional and community level
- Those working for international, global or supranational organisations
- Owners or account directors in public relations consultancies
Course objectives
- To raise the profile of your organisation and your country internati…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
- Directors of International Public Relations
- Directors of International Marketing
- Directors of Public Relations
- Directors of Marketing
- Senior Public Relations Managers
- Company Directors
- General Managers
- Senior Managers
- Advisors at Ministerial level in government departments
- Advisors to Directors and top Managers in other organisations
- Those in public sector, private sector and not-for-profit organisations
- Those at the national, regional and community level
- Those working for international, global or supranational organisations
- Owners or account directors in public relations consultancies
Course objectives
- To raise the profile of your organisation and your country internationally
- To build a brand internationally and maintain an international reputation abroad
- To maximise opportunities across countries and between organisations
- To develop and strengthen relationships between countries and organisations
- To appreciate cultural differences for the promotion of political, commercial, business, social and cultural links
Course content
Benefits of international relations
- Seven objectives of international relations
- Benefits and challenges of international public relations
- International public relations’ contribution your organisation’s strategy
- Political, commercial, business, social and cultural impact
- Who should be involved?
Promoting your organisation and country abroad
- Public relations to promote the vision, mission and strategy of your country and organisation internationally
- Objectives of your international strategy, with targets and results
- Quantify benefits of your organisation, country, products, services and opportunities
- Formulate key messages
- Follow-up and develop relationships
Target countries, sectors, markets and audiences
- Criteria to prioritise target countries, regions, sectors and organisations
- Expectations, interests, needs, problems and priorities of targets
- Research potential impact of history, politics, economics, traditions, values, cultures and religions
- 15 types of research to find the answers
- Pitfalls to avoid
Create an international relations strategy and plan
- Clarify objectives of your strategy for each country and organisation
- Research current perceptions about you in target country
- Set targets for how you would like to be perceived and by when?
- Create and structure a comprehensive strategy and plan with budgets and (local) resources
- Project manage the implementation of the strategy and resulting plan
Communicating appropriately in each country
- Understand cultural variations: nationally, regionally and locally
- Use appropriate media for that market
- Understand and learn the differences in business customs, practices, language, verbal and non-verbal communication
- Marketing and PR communications double-checked for unintentionally offensive meaningsMaximise impact and avoid pitfalls
Share your review
Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.