International Relations

Level
Total time

International Relations

London Corporate Training
Logo London Corporate Training

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Description

  • Directors of International Public Relations
  • Directors of International Marketing
  • Directors of Public Relations
  • Directors of Marketing
  • Senior Public Relations Managers
  • Company Directors
  • General Managers
  • Senior Managers
  • Advisors at Ministerial level in government departments
  • Advisors to Directors and top Managers in other organisations
  • Those in public sector, private sector and not-for-profit organisations
  • Those at the national, regional and community level
  • Those working for international, global or supranational organisations
  • Owners or account directors in public relations consultancies

Course objectives

  • To raise the profile of your organisation and your country internati…

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Didn't find what you were looking for? See also: International Relations, Cultural Differences, International Economics, European Politics, and Diplomacy.

  • Directors of International Public Relations
  • Directors of International Marketing
  • Directors of Public Relations
  • Directors of Marketing
  • Senior Public Relations Managers
  • Company Directors
  • General Managers
  • Senior Managers
  • Advisors at Ministerial level in government departments
  • Advisors to Directors and top Managers in other organisations
  • Those in public sector, private sector and not-for-profit organisations
  • Those at the national, regional and community level
  • Those working for international, global or supranational organisations
  • Owners or account directors in public relations consultancies

Course objectives

  • To raise the profile of your organisation and your country internationally
  • To build a brand internationally and maintain an international reputation abroad
  • To maximise opportunities across countries and between organisations
  • To develop and strengthen relationships between countries and organisations
  • To appreciate cultural differences for the promotion of political, commercial, business, social and cultural links

Course content

Benefits of international relations

  • Seven objectives of international relations
  • Benefits and challenges of international public relations
  • International public relations’ contribution your organisation’s strategy
  • Political, commercial, business, social and cultural impact
  • Who should be involved?

Promoting your organisation and country abroad

  • Public relations to promote the vision, mission and strategy of your country and organisation internationally
  • Objectives of your international strategy, with targets and results
  • Quantify benefits of your organisation, country, products, services and opportunities
  • Formulate key messages
  • Follow-up and develop relationships

Target countries, sectors, markets and audiences

  • Criteria to prioritise target countries, regions, sectors and organisations
  • Expectations, interests, needs, problems and priorities of targets
  • Research potential impact of history, politics, economics, traditions, values, cultures and religions
  • 15 types of research to find the answers
  • Pitfalls to avoid

Create an international relations strategy and plan

  • Clarify objectives of your strategy for each country and organisation
  • Research current perceptions about you in target country
  • Set targets for how you would like to be perceived and by when?
  • Create and structure a comprehensive strategy and plan with budgets and (local) resources
  • Project manage the implementation of the strategy and resulting plan

Communicating appropriately in each country

  • Understand cultural variations: nationally, regionally and locally
  • Use appropriate media for that market
  • Understand and learn the differences in business customs, practices, language, verbal and non-verbal communication
  • Marketing and PR communications double-checked for unintentionally offensive meaningsMaximise impact and avoid pitfalls
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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.