Effective Proofreading

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Effective Proofreading

The Chartered Institute of Marketing
Logo The Chartered Institute of Marketing

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Description

Every day, organisations produce copy for reports, websites, mailing letters, advertisements, brochures and leaflets that will be read by a range of stakeholders. There can be considerable embarrassment if those materials are sub-standard. This course helps you to identify and correct errors in copy.

As a result of attending this course you will become more confident in your proofreading ability and you will be able to assess copy to a higher standard. Your ability to understand and correct structure and grammar should also improve. You will learn how to proofread from the reader's perspective.

This course is designed to improve the standard of proofreading in your organisation. Much of the …

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Didn't find what you were looking for? See also: Proofreading, Feedback Skills, Business Writing, Digital Publishing & Editing, and Publishing.

Every day, organisations produce copy for reports, websites, mailing letters, advertisements, brochures and leaflets that will be read by a range of stakeholders. There can be considerable embarrassment if those materials are sub-standard. This course helps you to identify and correct errors in copy.

As a result of attending this course you will become more confident in your proofreading ability and you will be able to assess copy to a higher standard. Your ability to understand and correct structure and grammar should also improve. You will learn how to proofread from the reader's perspective.

This course is designed to improve the standard of proofreading in your organisation. Much of the copy produced by organisations is never read because it is too wordy, or fails to keep the reader interested. The course will help you to ensure that the copy produced by your organisation is more readable and that errors are reduced.

Everyone in your organisation has to ensure that copy errors are avoided, so this course is suitable for people at all levels, even senior management. The training is particularly relevant to people who are responsible for checking copy as part of their day to day role.

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  • A range of proofreading and copy exercises.
  • Finding errors in copy.
  • Recognising the most common errors.
  • How to create proofreading standards for the writer.
  • Recognising and removing ambiguity in copy.
  • Recognising and removing ‘witter’ copy.
  • The fundamentals of grammar.
  • How to reconstruct unreadable or flawed copy.
  • Proofreading symbols and how they are used.
  • Preventing tautology.
  • Avoiding clichés.
  • Hints and tips for better proofreading.
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  • Delivery is via a formal classroom style.
  • Includes discussions and exercises.
  • Delegates will be able to assess their ability and the rate of improvement by the end of the day.
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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.