Higher Advanced Diploma In Publishing and Journalism VWR002
Description
Learn the basics in journalism and publishing This course provides a comprehensive, solid basis for a career in journalism, and is suitable for students considering careers in any aspect of journalism, including photo journalism and publishing.COURSE CONTENT
The Diploma consists of 12 modules selected from any combination from the following:
- Freelance Writing
- Advanced Freelance Writing
- Creative Writing
- Childrens Writing
- Technical Writing
- Fiction Writing
- Publishing l
- Publishing ll
- Publishing lll
- Practical Journalism I
- Photographic Practice
- Writing a Website
- Project Management
- Advertising and Promotions
- Digital Photography
- E Commerce
- Workplace Health and Safety
- Research Pr…
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COURSE CONTENT
The Diploma consists of 12 modules selected from any combination from the following:
- Freelance Writing
- Advanced Freelance Writing
- Creative Writing
- Childrens Writing
- Technical Writing
- Fiction Writing
- Publishing l
- Publishing ll
- Publishing lll
- Practical Journalism I
- Photographic Practice
- Writing a Website
- Project Management
- Advertising and Promotions
- Digital Photography
- E Commerce
- Workplace Health and Safety
- Research Project 1
- Research Project 11
- Research Project 111
- Plus 100 hours relevant industry meetings or work experience
Module Content
Freelance Writing
There are ten lessons:
- Introduction to freelancing
- Basic writing skills
- The publishing world
- Manuscripts
- Planning what you write
- Newspaper writing
- Magazine writing
- Writing books
- Writing advertising
- Special project
Advanced Freelance Writing
The course is divided into 8 lessons as follows:
- Introduction. Writing Themes, Sentence Structure, Summary Skills, Theme Development (eg. Deductive, Inductive, Classic, Chronological, Descriptive, Analogy, Cause & Effect, Classification, Definition Analysis, Comparison & Contrast, Flashback etc)
- Writing a Regular Column Newsletters, News Columns, Criticism Journalism (eg Theatre Critics, Book Reviews, Film Reviews, etc)
- Educational Writing Interviewing Skills, Illustrating an article, Putting it all together
- Scientific Writing Technical Writing, Statistics
- Writing a Biographical Story Developing a draft plan, Research, Writing the final manuscript
- Writing a News Article Analysing a news article; writing and illustrating a sporting event
- Fiction Writing Category Writing; Mainstream Writing; Characteristics of good fiction (ie. A strong plot;. A hero or heroine; Obvious motivation; Plenty of action; A colourful background), Forming and developing an idea.
- Other Writing TV & Radio Scripts, Science Fiction, Conducting a Survey; Developing a Story.
Creative Writing
The ten lessons are as outlined below:
1. Introduction
2. Basic Writing Skills
3. Being Concise and Clear
4. Planning what you write
5. Fiction
6. Non Fiction
7. Newspaper Writing
8. Magazine Writing
9. Writing Books
10. Special Project
Children Writing
There are ten lessons in this unit, as follows:
- Introduction: Understanding Children, their thoughts, needs, development.
- Overview of Childrens Writing: Categories (fiction & non fiction), understanding the market place; analyse & understand what is needed for the different categories, etc.
- Conceptualisation: Conceiving a concept - where & how to find inspiration/influence. Developing a concept - how to plan.
- Childrens Writing for Periodicals: Childrens pages in magazines, newspapers, etc.
- Short Stories
- Non-Fiction: Texts (writing to satisfy curriculum. Other (eg. nature, history, biography, hobbies).
- Fiction: settings, characterisation, fantasy, science fiction, adventure.
- Picture Books and Story Books
- Editing your work: Grammar, spelling & punctuation. Improving clarity. Cleaning out clutter; expansions.
- Project - write a short story, picture book or kids page for a (hypothetical) periodical.
Technical Writing
There are eight lessons in this module as follows:
- Scope and Nature of Technical Writing
- Presentation
- Matching style and content to the audience
- Planning: Developing a Logical Structure or Format
- Collaborative Writing
- Writing Technical Periodicals
- Writing Manuals and Procedures
- riting Project Proposals
- Writing Project Reports.
Fiction Writing
There are eight lessons in this module as follows:
- Scope & Nature of Fiction
- Components of a Storys beginning, middle and end
- Technique The Creative Process conception, developing a plot, Writing a Draft, Editing and rewriting; Method Writing
- Conception and Research
- Drama
- Fantasy
- The Short Story
- The Novel
Publishing l
- The content of each of the ten lessons is as outlined below:
- The Publishing World Nature & scope of publishing, types of publishers, how books are published, market research
- Publishing Procedures & Techniques Colour or black & white; film or digital imaging, types of printing, alternative ways of doing layout (eg. typesetting, paste up, electronic layout with Adobe products or MS publisher), comparing types of digital graphic files, printing costs, etc.
- Desktop Publishing Word Processing, Alternative publishing methods: Printing on a Computer Printer; Supplying a Master to a commercial printer, or plublishing electronically (eg. Internet or CD)
- Desktop Publishing Software options, use of colour, black and white, use of graphics, putting it together, etc.
- Illustration: Graphics Line illustrations, cartoons, photos etc. Freehand work, Computer graphics, etc.
- Illustration: Photography Photographic Equipment & Materials; Composition; Development of Photographic Style Portraiture, Posing for Photographs, Planning a Photo Session, Studio Photography, Fault Finding, etc.
- Researching Types of Research (Exploratory, Experimental etc), Primary & Secondary Data sources, Planning a survey, Conducting an interview.
- Marketing in Publishing Understanding marketing & publicity what makes a publication succeed or fail, launches, press releases, etc.
- Publishing: Ethics & The Law Public attitudes, accuracy of writing, bias, monopolies, media ownership concerns, etc.
- Publishing Project Here you actually publish something.
Publishing ll
There are eight lessons in this module as follows:
- The Publishing Process
- Law and the Media
- Ethics & Morality
- Production Systems I from writing to printing
- Production Systems II
- Layout for Print Media
- Media Advertising
- Marketing and Distribution Systems Print & Electronic Media
Publishing lll
There are seven lessons as follows:
- What to publish? “ Deciding what and how to publish: market analysis, sponsorship, advertising, reader demand, industry support, distribution channels
- Planning a New Publication
- Costing a New Publication
- Resource Management Managing physical, human and intellectual resources
- Risk Management Legal considerations, insurance, staff wellbeing
- Managing Writers
- Managing Production & Distribution Cost, timing, quality control, accuracy
Practical Journalism I
This module gives you hands-on experience in writing for our
online student magazine( . You work with a mentor (member of our
academic staff) who will oversee your role as writer for an online
publication, for one edition of that publication.
With so many would-be writers around, publishers can afford to be
very choosy. Most will only accept work from writers who have
already been published, but getting that first work published can
be a daunting and difficult task. Many very good writers just never
get published at all.
This module provides our students with just what they need: an
opportunity to get work published. On graduation, you will have at
least one work published (maybe more) in a publication that you can
show to potential employers, which will increase your chances of
being employed or published in future.
This course takes you through the processes of writing for a
specific publication, submitting work for publication, and meeting
the requirements of an editor and publisher.
Photographic Practice
There are 8 lessons as follows:
- Composition
- Photographing People
- Nature & Landscape Photography
- Colour vs. black & white
- Special Techniques
- Illustrative Photography
- Publishing Photos
- Business Opportunities in Photography
Writing a Website
There are 8 lessons as follows:
- Getting Started
- Page Layout
- Navigation
- Images and Page Weights
- Colour and Style
- Designing a Web Site
- Building and Testing a Web Site
- FTP
Project Management
There are nine lessons as follows:
- Introduction
Understanding what project management is, and what its applications might be. - Project Identification
Identification and defining projects which need management. - Project Planning
Developing a strategy and framework for the plan. - Project Implementation
Managers duties during implementation, developing a Preparation Control Chart,
Regulating implementation. - Project Completion & Evaluation
Dangers in this stage, Steps in Project completion, Declaring a project sustainable,
Developing an evaluation method. - Technical Project Management Skills
Preparing a proposal, budget control/management, steps in drawing up a
post project appraisal. - Leadership Skills
Styles of leadership, leadership principles and methods. - Improving Key Personnel Skills
Listening skills, Negotiation skills, Conflict management. - Major Assignment
Developing full documentation for a project.
Advertising and Promotions
The content the ten lessons is as outlined below:
- Analysing the Market
- Target Marketing
- Display and Display Techniques
- Advertising and Promotions Strategy
- New Product Development
- Sales Techniques - General
- Writing Advertisement
- Electronic Marketing -Telephone & Email
- Direct Mailing
- Exhibitions & Shows
Digital Photography
This course is divided into eleven lessons as follows:
- Introduction To Digital Technology
How images are captured and stored, categories of equipment & software, scope of applications - Equipment -getting started; deciding what you need
CCD\'s, Image Sizes, Raster Images,, Video Cards, Colour depth, Computer terminology etc. - Digital Technology
Colour, resolution, sensors (how technology enables digital images to be captured). - Digital Cameras
Image formation, lenses, camera stability, one shot cameras, 3 shot cameras, terminology (eg.DPI, DVD, Bit, EDO RAM, Plug In etc) - Taking Photographs
Principles of Photo Composition, Creating effects, Default Setting, Compression of Data, Dithering, Halftones etc - Scanners
Techniques which can be used for digitally capturing images from film photographs, or graphics - Uploading Images
How digital images can be transferred effectively from a camera (or scanner) onto another device (eg. a computer, video monitor, television set, etc). - The Digital Darkroom
Techniques that can be used to process digital photographs within a computer to achieve improved or changed images - Compositing & Imaging - Production & manipulation of
images
How digital photos can be manipulated and changed to produce altered images - Special Effects
Scope and nature of special effects that can be created with digital photographs - Outputs & Applications- Printers, The Internet
How and where digital photography can effectively be used.
E Commerce
There are eight lessons in this module as follows:
- Introduction: What is e-commerce, scope of e commerce. E commerce problems & advantages, security, using the internet, contract law, How different electronic payment systems work (eg. credit card, bank transfer etc)
- Success & Failure: What makes a web site commercially successful? Relaxing with technology, what can go wrong, site visibility, interactivity of a site, etc
- Promotional Strategies: Internet differences; Internet code of conduct, marketing management, target marketing, categories of (search engines, directories etc)
- Optimizing Web Site Potential: Monitoring visitors, Ground rules keep changing, Meta tags, Evaluation services, Submission services, etc
- Increasing Web Site Exposure: Developing a marketing plan, Promoting a site, Forms of advertising, Types of Marketing (Affiliate marketing; Free Content Marketing; Drive in Marketing, Buzz Marketing and User Group Marketing.)
- Automating Supply of Goods, Services and Cash flow: Ways to process payment; Ways to supply goods or services.
- Managing Constant Change: Ways to keep information up to date, Resource Planning, Information Currency vs Cash Currency, etc.
- Dealing with E Commerce Problems: Learning from mistakes (others & yours)
Workplace Health and Safety
Learning to recognise potentially dangerous situations can mean
the avoidance of litigation, work disruption, and significant,
unnecessary costs. Make sure that an accident that could have been
avoided is not the reason your business fails.
This course was developed by highly qualified professionals, who
have years of experience in industry.There are 7 lessons as
follows:
- Introduction
- Legislation
- Handling Chemicals
- Handling Equipment
- Handling Objects
- Standards & Rules
- Signs & Signals
Research Project 1
The course contains seven lessons:
- Determining Research Needs
- Searching for Information
- Research Methods
- Using Statistics
- Conducting Statistical Research
- Research Reports
- Reporting on a Research Project
Research Project 11
There are 7 lessons in this module as follows:
1. Identifying research issues and determining research
priorities.
2. Acquisition of technical information
3. Specialised research techniques
4. Research planning and designing
5. Statistics
6. Conducting research
7. Writing reports
Research Project 111
There are five lessons in this module as follows:
1. Determining research priorities.
2. Planning research improvement
3. Testing the viability of alternative approaches
4. Conducting detailed research into commercial work procedures
5. Developing an improved approach to a workplace procedure
Plus 100 hours relevant industry meetings or work experience
A solid foundation for a career in the Publishing industry.
This course is very practical, and develops a strong capacity to adapt to an industry that is changing so rapidly that it often leaves graduates of other courses behind.
Study this with a view to becoming:
- As a journalist or writer
- Publishing assistant or manager
- Web Developer
- A Marketing manager
- A Production Manager ...etc
ACS tutors are well published and successful professionals with current industry experience. Study here for an education with a strong dose of both reality and opportunity.
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